NEW YORK, Dec. 11, 2014 -- Foot Locker, Inc. (NYSE: FL), the New York-based specialty athletic retailer, continues to celebrate the holiday season by debuting a new, 30-second commercial starring NBA star Damian Lillard and retired NBA-great Tracy McGrady. Titled "Rookie," the commercial showcases the brand new adidas Originals ZX Flux shoe, available now at Foot Locker stores nationwide.
McGrady, who retired from the NBA after a lengthy career and now plays professionally in China, sets himself up for a classic Foot Locker ribbing when he tells Lillard at a holiday party that having multiple pairs of the adidas Originals ZX Flux shoe is a must so "young guys like us" don't get caught looking old.
"Damian and Tracy were great to work with to present some of our newest adidas offerings this holiday season," said Stacy Cunningham, Executive Vice President of Marketing for Foot Locker. "Foot Locker continues to offer first-class, premium products for the holidays, while also providing a platform for star athletes to have a little fun."
"Working with Tracy to promote the adidas Originals ZX Flux in Foot Locker's new commercial was a blast," said Lillard. "His sense of humor about restarting his career oversees is hilarious. I'm not too far removed from my rookie season, and any young player can definitely relate."
The spot was created by worldwide agency BBDO.
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About Foot Locker:
Foot Locker is part of Foot Locker, Inc., a specialty athletic retailer that operates approximately 3,500 stores in 23 countries in North America, Europe, Australia, and New Zealand. Through its Foot Locker, Footaction, Lady Foot Locker, Kids Foot Locker, Champs Sports, SIX:02, Runners Point, and Sidestep retail stores, as well as its direct-to-customer channel, including footlocker.com, Eastbay.com, SIX02.com, the Company is a leading provider of athletic footwear and apparel.
Additional information may be found at footlocker.com | Twitter: @footlocker #Approved | YouTube: youtube.com/footlocker | Blog: unlocked.footlocker.com | Facebook: facebook.com/footlocker
SOURCE Foot Locker, Inc. through PRNewswire by press release ©