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| Nike© |
Sport is an incredible platform to inspire and encourage positive social change,” said Michael Jackson, Vice President and General Manager of Global Basketball, Nike Brand. “Our 2015 Black History Month Collection honors and celebrates the athletes and leaders who have influenced global culture and have paved the way for our next generation.”
Product Collection
The limited edition 2015 BHM Collection includes 28 items, all
featuring a black and white palette and mix of three different prints.
The collection ranges from performance to lifestyle with 12 shoes and
16 apparel and accessory items for men and women. The 2015 BHM
Collection includes:
Footwear Styles
Apparel and Accessories
The 2015 BHM Collection pays tribute to the following athletes and leaders:
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| Air Max 1 BHM© |
Theotis Beasley, skateboarding:
One of skateboarding’s ultimate role models, Beasley takes pride
in helping grow the sport, and the character of its athletes, through
positive action.
“I focus on keeping a clean image so my younger fans are able to look up to me as a young black professional athlete and be inspired,” Beasley said.
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| Mercurial Superfly BHM© |
Kevin-Prince Boateng, soccer:
Boateng took a stand against intolerable abuse on the pitch,
inspiring his team to help in the fight against racism and take action
as one.
We
cannot afford to be indifferent or passive. Athletes, musicians and
business people have a special responsibility,” Boateng said. “We speak
to parts of society and pierce the hearts of those people that political
discussions will never reach.”
Jerry Rice, football:
Values instilled by Rice’s family gave Rice the power to shatter records and etch his name in the history books.
"To me, it was never about what I accomplished on the football field. It was about the way I played the game," Rice said.
Brianna Rollins, track and field:
Inspiration from a track coach who saw Rollins’s true potential
gave her the power to overcome tremendous odds on a record-breaking
journey that has just begun.
“I want to break world records and win gold medals, but I also want to be known as the athlete who glorified God by reaching my full potential,” Rollins said.
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| Air Force 1 Ultra Force BHM (Women’s)© |
C. Vivian Stringer, basketball:
Courage and the will to fight for her rights enabled Stringer to
overcome the odds and realize her goals. Her unassailable dignity and
achievement in the face of adversity set a standard that empowered those
she coached and inspired millions more.
“My hope is that they will come to share my fundamental and unshakable faith: that each and every one of us has the ability to triumph in the face of adversity, to lift ourselves up and succeed, no matter what trials we encounter,” Stringer said.
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| LEBRON 12 BHM shoe© |
John Thompson, basketball:
Dedication to mentorship on and off the court gave Thompson the
power to inspire with the strength of his character. He guided the young
men he coached to victory on the court and gave them a blueprint for
success beyond the court.
Source Nike©
“Basketball was a form of hope. It was a vehicle through which I could teach and deal with something larger,” Thompson said. “I could use it to open a doorway for myself and other people. It represented more than just winning a game.”
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| Nike© |
Making an Impact
A portion of proceeds from the sale of the 2015 BHM Collection go
to the Ever Higher Fund, which supports organizations that leverage the
power of sport to maximize the potential of underserved youth. The
fund’s mission is to assist communities with knowledge, resources and
tools for the next generation of leaders.
The Ever Higher Fund is a donor-advised fund established in 2014 and administered by the Charities Aid Foundation of America (CAF America), a national 501(c)3 public charity.
The Ever Higher Fund is a donor-advised fund established in 2014 and administered by the Charities Aid Foundation of America (CAF America), a national 501(c)3 public charity.
Availability
The 2015 BHM Collection will be available globally at nike.com and select retail locations beginning Jan. 17.
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