Boulder, Colorado, Dec 03, 2012 -
Free Webinar Dec. 6 to Help Snowsports Companies
Start Measuring Product Sustainability
Session Aims to Show How Snowsports Industry Can Join Outdoor Industry Efforts
Outdoor
Industry Association® (OIA) is presenting a free webinar on Thursday,
Dec. 6, at 10:00 am MST to highlight the outdoor industry’s
sustainability efforts and how the snowsports industry can get involved.
Presented
by OIA’s corporate responsibility team as well as guest speakers from
Burton Snowboards, K2 Sports and Quiksilver, the one-hour session will
provide an overview of the OIA Sustainability Working Group (SWG) — a
volunteer collaboration among more than 250 outdoor industry brands,
retailers and suppliers working to identify and improve the
environmental and social impacts of their shared global supply chains.
A
key takeaway for attendees will be how snowsports companies can get
involved in these efforts and start measuring and improving the
sustainability of their products.
“The outdoor industry’s
collaborative sustainability efforts are groundbreaking, providing a
common language and framework for measuring product-level
sustainability,” said Beth Jensen, OIA’s director of corporate
responsibility. “We’d like to see more snowsports industry companies get
involved in this work.”
“K2 has been involved with the outdoor
industry's sustainability work since 2008 and has used the index tool to
find ways to improve the sustainability of our products,” said Matt
O'Laughlin, K2's sustainability chair and senior ski engineer. “With
just seven hours of work, we analyzed one of our best-selling skis and
identified clear areas to reduce the environmental impacts of the
product and save money in the process.”
The webinar is free. For more information and to register, go to outdoorindustry.org/ou.
About Outdoor Industry Association
Based
in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry
Association (OIA) is the leading trade association for the outdoor
industry and the title sponsor of Outdoor Retailer. OIA supports the
growth and success of more than 4,000 manufacturers, distributors,
suppliers, sales representatives and retailers of outdoor recreation
apparel, footwear, equipment and services. For more information, go to outdoorindustry.org or call 303.444.3353.
About the Outdoor Industry Association Sustainability Working Group
The
Outdoor Industry Association Sustainability Working Group (OIA SWG) is a
volunteer collaboration among more than 250 outdoor industry brands,
retailers and suppliers working to identify and improve the
environmental and social impacts of their shared global supply chains.
The OIA SWG is currently focusing on four key areas: 1) index
development for apparel, footwear and equipment, 2) responsible
chemicals management, 3) materials traceability throughout the supply
chain, and 4) social responsibility and fair labor issues. Through the
OIA SWG, the outdoor industry is demonstrating that it is possible to
effect meaningful, scalable change through pre-competitive,
business-driven collaboration. For more information, visit outdoorindustry.org/sustainability.
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