Shimano American Corp. and Shimano Canada Ltd. announced a restructuring of North American distribution channels towards a more dealer direct service model.
The move follows years of investment by Shimano to understand and
support cyclists and independent bicycle dealers more completely.
Shimano’s investments in the IBD channel have included technical dealer
education, marketing and business solutions, dedicated technical
personnel, and special events.
Effective on Jan. 1, 2014, Shimano
will streamline its components and pedals distribution to North
American retailers. The company will also redefine its business
arrangements with and reduce its network of distributors, to improve
service to North American independent bicycle dealers and assist them in
becoming more competitive in the marketplace. Shimano American and
Shimano Canada will continue to be the sole distributors of Shimano
wheels, cycling footwear, eyewear, apparel, bags, and PRO in North
America and Shimano bicycle pedals will now be distributed exclusively
by Shimano in each country.
“We believe that this change is
required by the rapidly changing market. Independent bicycle dealers
have been and will continue to be our key customer base and by having a
direct business relationship with them, we will be more aligned with
their businesses, have closer relationships with cyclists, and offer
more support and effective solutions to dealers’ challenges in the
market,” said Yutaka Taniyama, vice president, Bicycle Division of
Shimano American Corp. “While we are ending our business relationship
with many of our great distributors, we greatly appreciate all of the
support that they have provided to Shimano and to dealers. I would like
to express our sincere appreciation to them.”
that will continue selling Shimano components in North America include
Giant Bicycle, KHS, Quality Bicycle Products, Raleigh America, Seattle
Bike Supply, and Trek Bicycle in the United States and Cycles Lambert in
Source Shimano through SportsOneSource
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