Business people : Sol Republic Team Grows With Addition Of Action Sports Industry Veterans
Cassaro has a lengthy tenure in Action Sports and will remain in Southern California with the Action Sports and Tastemaker SR team. His career includes time at Channel Islands Surfboards and senior posts as the sales manager at Spy Optic and most recently as the Marketing Director of Action Sports at DC Shoes working on Snow, Surf and Motocross categories, with some time spent in Rally and BMX as well. Cassaro will refine SOL REPUBLIC’s focus in Action Sports and Tastemakers, which will not only include managing the ASTM business, but also the management of SOL REPUBLIC’s Action Sports marketing initiatives and athletes, including pro-surfer Julian Wilson and skateboarders Erik Ellington and Lizard King.
Sharkey will be managing SOL REPUBLIC’s global Savior of Sound program, including major DJ’s Steve Aoki and Lil Jon, musicians We Came As Romans and athletes, such as Michael Phelps. SOL REPUBLIC also counts up-and-coming athletes, artists, musicians and DJ’s among its Saviors of Sound, all of which is led by Sharkey. Sharkey’s career started in Athlete Management & Marketing for Powell Skateboards and includes positions at NHS, Sessions, Sole Technology, Clif Bar, Chrome and his own PR/Marketing and Athlete Management company, Blue Collar Hero. Sharkey will work at SOL REPUBLIC’s global headquarters in San Francisco, CA.
For more about SOL REPUBLIC, visit www.SOLREPUBLIC.com
By press rleease