Icebreaker promoted Ladislav Masek to country manager for Eastern
Europe, where he will be responsible for strategically developing and
implementing Icebreaker’s wholesale business strategy and integrating
Icebreaker´s global retail and e-commerce strategy in the territory. He
will be based in Icebreaker’s office in Prague, Czech Republic.
“Ladislav has achieved great results with Icebreaker mainly in
Russia and Ukraine, and we look forward to him applying his leadership
skills and experience to further promoting Icebreaker across whole
Eastern Europe,” said Max Hofbauer, General Manager – Europe of
Icebreaker.
“Icebreaker is an unique brand with enormous
potential and I am really excited to be a part of the team and to help
build business growth and synergy across the Eastern European region,”
said Masek.
Masek came to Icebreaker from Mammut, a manufacturer
of premium outdoor apparel from Switzerland, and has 14 years experience
in the outdoor industry in Eastern Europe.
Source Icebreaker through SprtsOneSource
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