Bushnell Outdoor Products, the provider of performance sports optics and outdoor accessories, said Eliza Graves has joined Bushnell as trade marketing manager.
As trade marketing manager, Graves will
collaborate with the marketing and sales teams to develop annual trade
marketing calendars and account specific programs for key accounts,
including Academy Sports, Amazon.com, Sportsman's Warehouse and more. In
addition, she will work closely with each group to develop effective
marketing programs, including advertising, digital marketing, in-store
merchandising displays and promotions.
Prior to joining
Bushnell, Graves served as director of marketing for Hawthorn Bank, a
Missouri-based bank with 24 locations throughout the state. In addition
to her career in banking, Graves' background includes experience with a
marketing agency and in retail sales.
"We're excited to welcome
Eliza to Bushnell and the trade marketing team," said Aaron Oelger,
Bushnell marketing director. "Her experience in marketing and the retail
environment will be valuable assets to both our customers and our
organization," added Oelger.
Graves is a graduate of Southeast
Missouri State University, where she earned a bachelor's degree in
integrated marketing communications. In addition to her career, Graves
serves as an advisory board member for Connections to Success, a
nonprofit organization that helps people living in poverty become
Bushnell® has been the industry leader in high-performance
sports optics for over 60 years. Our guiding principle is to provide the
highest quality, most reliable and affordable sports optics products on
the market. And, our commitment to outstanding customer service and
strong retailer partnerships is unmatched.
Bushnell boasts leading market share in all of the sports optics
categories, and our products have consistently won design and
performance awards from prestigious organizations. Our product lines
enhance the enjoyment of every outdoor pursuit from spectator sports,
nature study, hunting, fishing and birding to stargazing. Indoors,
binoculars bring the audience closer to the action in fast-moving sports
or the fine arts at theaters and concerts.
Bushnell constantly explores emerging technologies to market sports
optics that combine leading edge design with performance innovation. It
is this dedication that has made Bushnell the most recognized and
reputable sports optics brand in the world.