For Electric, incorporating sustainable practices presents an opportunity to positively impact the environment through changes in products, processes and overall mentality. The re-useable water bottle is not only a natural and eco-friendly extension of the existing Electric portfolio, but also a genuine representation of what the brand stands for within our community.
Electric is proud to be a part of this new Mizu adventure because the project not only unifies some of the most respected brands in action sports, but also supports non-profits in the process.
Electric will donate 1% of all proceeds from the sale of the water bottle to Waves 4 Water. Waves 4 Water founder Jon Rose has been a member of the Electric family since the brand’s inception in 2000. The project allows Electric and Waves 4 Water to reach beyond their shared Southern California roots to better connect with the global community.
Electric designs and markets an extensive collection of lifestyle accessory products that support and promote the active lifestyles of their loyal followers, athletes, ambassadors and employees. Electric encourages all members of their eclectic family to go outside and be active while always remaining socially and environmentally aware. Be sure to show your support, remain hydrated and grab an Electric water bottle on the official Electric website:
Today, Electric designs and markets an extensive line of sunglasses, snow goggles, backpacks, luggage and accessories through a primarily action sport and sporting good global retail network including the Americas, Europe, Japan, China and Australasia. Since 2011 Electric has been a part of Kering*, a worldwide leading Luxury and Sport & Lifestyle group.
A world leader in apparel and accessories, Kering develops an ensemble of powerful Luxury and Sport & Lifestyle brands: Gucci, Bottega Veneta, Saint Laurent, Alexander McQueen, Balenciaga, Brioni, Christopher Kane, Stella McCartney, Sergio Rossi, Boucheron, Girard-Perregaux, JeanRichard, Qeelin, Puma, Volcom, Cobra, Electric and Tretorn.
By ‘empowering imagination’ in the fullest sense, Kering encourage its brands to reach their potential, in the most sustainable manner. Present in more than 120 countries, the Group generated revenues of €9.7 billion in 2012 and had 33,000 employees at year end. The PPR (in future Kering) share is listed on Euronext Paris (FR 0000121485, PRTP.PA, PPFP).
By press release