“Jeff and Tommy are tremendous additions to the team. They both understand the Sanuk brand, its roots and its culture and both are excited to bring their fresh perspectives on board,” said Jake Brandman, Sanuk president. “Their deep experience in the industry and proven track records in sales and marketing make them ideal fits for their respective roles, especially as we continue to grow our footprint in the channel. These hires reflect our longstanding commitment to the industry, from which our roots were planted.”
Booth, a seasoned professional in surfing and sales management with more than two decades of experience, was most recently the Men’s National Sales Manager at Billabong, where he was responsible for driving sales and account relationships with the domestic sales team. Booth is an industry veteran, having previously held senior-level management positions with major industry players such as Quiksilver. Booth was introduced to the industry working for Oakley, Inc. as a sales representative for all surf shops in Southern California. He also competed as a professional surfer in the ASP World Tour for 9 seasons, topping out at World #4 in 1995.
Known for its creatively inspired and distinctly designed footwear, Sanuk’s signature styles include the comfortable Sidewalk Surfers with patented sandal construction, and Yoga Mat and Beer Cozy sandals for active men and women.
Sanuk, a division of Deckers Outdoor Corporation, is a footwear brand based in Southern California. Sanuk, the Thai word for fun, was founded by Southern California native Jeff Kelley when he started making sandals out of indoor-outdoor carpet. The first product created was green carpeted and entitled the "Fur Real" after one shop owner asked if the novelty sandal was "For Real." The Fur Real first became a runaway hit through boutique stores and not the intended surf shops. The novelty act was followed up by a sandal wrapped in wire mesh, a leopard print version, and styles made out of a poncho material in a variety of colors. Sanuk has grown to include style options for men, women and youth and is distributed across the United States and in over 50 countries throughout Europe, Asia, South America and Australia.
Sanuk centers itself around a positive lifestyle advocating the slogan, "Smile,Pass it on!".
For more information on Sanuk, please visit www.sanuk.com.