Business people : Jeff Booth and Tommy Campagne Join Sanuk As Core National Sales Manager and Core Marketing Manager

Jeff Booth
IRVINE, Calif. – July 15, 2013
– Sanuk, a division of Deckers Outdoor Corporation (NASDAQ: DECK), today announced the hiring of two highly impactful additions to its sales and marketing teams. Jeff Booth joins Sanuk as the footwear brand’s Core National Sales Manager alongside Tommy Campagne, who joins the team as its Core Marketing Manager. Together, Booth and Campagne will be responsible for continuing to build on Sanuk’s strong position in Surf Specialty.

“Jeff and Tommy are tremendous additions to the team. They both understand the Sanuk brand, its roots and its culture and both are excited to bring their fresh perspectives on board,” said Jake Brandman, Sanuk president. “Their deep experience in the industry and proven track records in sales and marketing make them ideal fits for their respective roles, especially as we continue to grow our footprint in the channel. These hires reflect our longstanding commitment to the industry, from which our roots were planted.”

Booth, a seasoned professional in surfing and sales management with more than two decades of experience, was most recently the Men’s National Sales Manager at Billabong, where he was responsible for driving sales and account relationships with the domestic sales team. Booth is an industry veteran, having previously held senior-level management positions with major industry players such as Quiksilver. Booth was introduced to the industry working for Oakley, Inc. as a sales representative for all surf shops in Southern California. He also competed as a professional surfer in the ASP World Tour for 9 seasons, topping out at World #4 in 1995.

Tommy Campagne
Campagne brings to Sanuk a diverse history in marketing, from both his time at Young and Rubicam Advertising and, most recently, his experience as the Sponsorships and Action Sports Marketing Manager for Verizon Wireless. With a wealth of surf, outdoor, and action sports relationships and a strong record of developing innovative programs to drive consumer awareness, Campagne is well suited for Sanuk’s next phase. He has built partnerships with the Hawaii Jr. Surf Team, Surf Publications and Donavon Frankenreiter and brings more than a decade of experience working closely with major sports organizations such as the NFL, NBA, MLB, NHL and X Games.

Known for its creatively inspired and distinctly designed footwear, Sanuk’s signature styles include the comfortable Sidewalk Surfers with patented sandal construction, and Yoga Mat and Beer Cozy sandals for active men and women.

About Sanuk:
Sanuk, a division of Deckers Outdoor Corporation, is a footwear brand based in Southern California. Sanuk, the Thai word for fun, was founded by Southern California native Jeff Kelley when he started making sandals out of indoor-outdoor carpet. The first product created was green carpeted and entitled the "Fur Real" after one shop owner asked if the novelty sandal was "For Real." The Fur Real first became a runaway hit through boutique stores and not the intended surf shops. The novelty act was followed up by a sandal wrapped in wire mesh, a leopard print version, and styles made out of a poncho material in a variety of colors. Sanuk has grown to include style options for men, women and youth and is distributed across the United States and in over 50 countries throughout Europe, Asia, South America and Australia.

Sanuk centers itself around a positive lifestyle advocating the slogan, "Smile,Pass it on!".

For more information on Sanuk, please visit www.sanuk.com.

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