Products news : Icebreaker Launches Yoga-Inspired Garments
Merino specialist Icebreaker has launched its first yoga-inspired garments for Spring/Summer 2014.
The new versatile garments include merino wool tops, tights and shorts for women inspired by the functionality and design ethos of yoga, but which are equally at home in the gym or on a run.
Icebreaker merino is ideal for yoga and fitness because it breathes to prevent overheating, resists odour and dries fast, says Rob Achten, Icebreaker Creative Director and Vice President of Product.
“Yoga is all about reconnecting with the natural world, so it makes no sense to wear a product that’s 100% synthetic for your yoga practice,” he says.
“Wearing Icebreaker merino brings you closer to nature. Our new yoga-inspired pieces are athletic, good-looking and highly functional, and feel amazingly soft and natural against the skin.”
Yoga instructors wear-tested the collection and gave Icebreaker’s designers advice on what makes a great yoga garment. The instructors identified coverage and support as the most important attributes for yoga and fitness.
Icebreaker’s Spirit Tank, Spirit Capri, Sublime Tank, Sublime Zip, Rush ¾ Tights and Rush Shorts are built for coverage, which extends reach and lets you move freely, bend and twist with no restriction on movement. Garments move seamlessly with the body, without bunching up or slipping down.
The sharply-styled Sublime Tank has a T back I/O racerback that curves under the shoulder blades rather than cutting into them, while the Spirit Capri, Rush ¾ Tights and Rush Shorts have a wide ergonomically-developed waistband that won’t ride up when you’re doing the downward dog.
All merino wool tops, tights and shorts except the lightweight Spirit Tank are made from midweight merino jersey fabric for support, and to prevent excessive sheerness.
Icebreaker merino clothing for the outdoors, technical sports and lifestyle includes underwear, mid layer garments, outerwear, socks and accessories for men, women and children. Icebreaker is based in Wellington, New Zealand, and is sold in more than 3000 stores in 44 countries. See icebreaker.com for more information about Icebreaker, and jeremymoon.me for more information on Icebreaker founder and CEO Jeremy Moon.
By press release