For Spring 2014, La Sportiva, makers of the world’s finest mountain products for over 80 years, unveils 15 new footwear styles. The line includes new versions of two top mountain boots, machine washable rock climbing shoes, several new Mountain Running® shoes, two technical, casually-styled approach shoes, and new hiking boots. These new styles represent significant innovation across several footwear categories.
“We’re pushing the envelope on what’s possible with a variety of footwear styles,” says Jonathan Lantz, president of La Sportiva North America. “The award winning Trango Cube GTX represents 3 years of R&D while the Bushido trail runner utilizes entirely new stabilization technology and our new rock climbing shoes are machine washable to eliminate the stink that pervades climbing shoes. We’re debuting new technologies that will change the market forever.”
In the climbing category, La Sportiva utilizes 3-layer WashTex uppers in three shoes that are machine washable to keep them clean and hygienic. The perforated microfiber outer layer provides structure and flexibility to the shoes, while the highly breathable internal fabric wicks away sweat during extended use. The HydroGym, OxyGym, and NitroGym are the first washable climbing shoes that promote product longevity and hygiene. In addition, La Sportiva’s new women’s Solution shoe features a women’s specific last that will provide female climbers with access to the best-selling technical bouldering shoe.
casual styling. The Scratch features a canvas and microfiber upper with a FriXion® XT dual compound sole that provides stickiness, long lasting wear abrasion resistance and shock absorption. The Mix is a leather and synthetic shoe designed to be comfortable for many hours of wear. The FriXion® XF sole is extremely sticky and the asymmetric to-the toe lacing system provides customized fitting.
The full line of Spring 2014 La Sportiva products, including footwear and apparel for Climbing, Hiking, Mountaineering and Mountain Running, will be on display throughout the 2013 OR Summer Market at the La Sportiva booth #18027. To make a media appointment, please contact Cory Lowe at email@example.com.
by press release