Bel-Ray added depth to its talent pool, hiring marine industry veteran Jim Self to manage the company’s marine division as its general manager. Self, formerly of Mallory Marine, brings his extensive marine industry knowledge to the position, where he will be responsible for all aspects of Bel-Ray’s marine specialty lubricants line.
For more than 60 years, Bel-Ray has produced high performance marine products, used by everyone from the United States Navy to the largest manufacturers of outboard engines. In 2012, Bel-Ray launched a comprehensive line of marine products specially developed for consumer use with a focus on performance and dependability. The Bel-Ray marine line is engineered with products serving every application, including two-stroke, four-stroke, and diesel outboards, inboards, stern, and jet drive systems. The line also includes gear oils and service lubricants for all marine lubrication needs.
“Bel-Ray’s leadership and innovation, using cutting edge technology in all of their products, created my initial interest in the company,” said Self. “Their unique mix of products delivers impressive performance and reliable solutions to common lubrication problems frequently encountered in the marine environment. I am looking forward to sharing Bel-Ray’s state-of-the-art marine line with the entire boating community.”
"I am thrilled to welcome Jim to the company as a key member of my management team. Jim’s extensive understanding of the marine market segment adds an element to our already successful platform, which will no doubt afford value to our distributor partners and customers around the world,” said Bel-Ray Chief Operating Officer Jennifer Liquori. “Jim will deliver all of our partners the best service and best products for all of their marine needs."
Under Self’s direction, Bel-Ray will continue to grow its consumer marine product line with new products designed to meet the needs of today’s boating industry with performance and dependability. Bel-Ray has been making products for the marine, mining, industrial, and motorcycle markets for close to seventy years.