Chico, CA – For over 30 years, OverLand Equipment has been designing
durable lifestyle bags to make life easier for busy and active
individuals. Their top-selling Everyday Collection has provided a bag to
keep everything secure, easily accessible, and organized without
sacrificing style. This fall, OverLand Equipment will introduce an
updated Everyday Collection with refreshed designs and new fabric that
will be perfectly suited for a busy woman’s everyday adventures.
“The Everyday Collection has been a staple for the OverLand Equipment
brand for over 8 years,” says Dave Bartels, OverLand Equipment’s
General Manager. “As the needs of the busy, active woman change, so must
we in order to provide her the absolute best bag to suit her
lifestyle.”
The new collection which includes styles like the Donner, Auburn,
Bayliss, Maisie, Isabella and more, will utilize a new lightweight
material that reduces weight but without sacrificing durability. The new
bags will also feature a softer, more comfortable webbing for the
straps, elegant and more feminine trims and a refined logo.
Each bag
will still maintain their body-hugging design, irreplaceable
organizational features, and the durable construction the collection is
known for.
The updated Everyday Collection, as well as the new Whitney bag, will
debut at the upcoming Winter Outdoor Retailer trade show. Part of the
Tiburon Collection, the brand’s line of sleek adventure and urban packs,
the new Whitney is a generous-sized tote designed to carry it all.
From
the office to the gym or weekend shenanigans with the girls, this bag
packs a triple punch. It converts from a shoulder bag to a backpack and
comes with its own toiletries pouch and reusable shopper.
The generous
zippered main compartment offers a zippered security pocket, additional
organizational pockets and a padded electronic sleeve. Loaded with
pockets to accommodate all you need, the Whitney is the perfect everyday
and weekend companion. MSRP $115.
The bags will be available Fall 2014. For more information, contact Mandy Gresham Giles at mandy@darbycommunications.com or visit www.OverLandEquipment.com.
About OverLand Equipment
Since 1981, OverLand Equipment has been building highly organized,
durable, versatile bags for active lifestyles. Each bag is crafted with
purpose and designed with the same thoughtfulness, simplicity and rugged
versatility as their Chico roots. Built to last, OverLand Equipment
continues to design and manufacture the best bags possible, from finding
the highest quality materials to taking the time to stitch each bag so
it lasts a lifetime. Live Actively: Organize Accordingly™ with OverLand
Equipment. www.OverLandequipment.com.
By press release
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