AlignMed, the developer of wellness wear, has announced the appointment of Robert J. Meers, a previous top executive at Reebok and Lululemon, as the firm's chief executive officer.
Meers brings a highly distinguished career as a top executive to the
AlignMed leadership team to help drive the company's growth and
strategic direction. His diverse and multi-faceted background
encompasses the National Football League, the Cold War and the building
of iconic consumer brands.
"The most exciting opportunities I've
been involved with are aggressive, entrepreneurial companies that are
innovating and creating solutions to problems that had simply been
accepted and lived with," Meers said. "Posture affects everyone, but
it's probably the best kept secret in wellness. I've spent a lot of time
in the garment and apparel business. AlignMed is the first company to
develop a garment that can actually help correct and shape the body's
alignment and balance. Plus, the concept has been vetted and tested by a
panel of medical doctors and research clinics. It's a revolutionary
Meers served as CEO of Lululemon Athletica, Inc.,
from December 2005 to June 2008, taking a small, yoga apparel business
to a billion-dollar, international public enterprise. Before that, he
served as president and CEO of Syratech Corp., a Thomas H. Lee portfolio
company. He also spent over 15 years at Reebok, when the company grew
from $13 million to $3.5 billion sales, where he built significant
shareholder value by establishing the Greg Norman and Rockport brands,
among others. He served as President and CEO from 1996 to 1999.
addition to his business career, Meers played in the NFL with the
Minnesota Vikings. Following his NFL career, he was recruited to work
covertly for the United States during the Cold War in West and
Soviet-controlled East Germany. He is a graduate of the University of
Massachusetts at Amherst's School of Hotel, Restaurant and Travel
AlignMed is the creator of Align evidence-based
wellness wear that incorporates its Neuroband touch/tension technology
to help people achieve the benefits of good posture, one of the most
under-appreciated aspects of health and wellness.