Business people : Nixon welcomes Brian White as the new director of North American wholesale sales
“This is a unique and exciting time,” stated White. “I feel it’s the perfect opportunity for me to impact the Nixon business with their very talented team. I am excited to learn from their expertise and help optimize the performance of the inside and outside sales teams. As one of the founding sales reps of the brand, I have experienced Nixon’s successes and feel the best years are to come.”
With 16 years of action sports industry experience, White will oversee Nixon’s North American internal sales department and outside sales reps, as well as work with multi-channel retailers for all Nixon product categories. White will report to Mike Hoefer, VP of Global Sales, and will work out of Nixon’s Encinitas-based headquarters beginning September 1.
Founded in 1998 in Encinitas, CA, Nixon is the premium watch and accessories brand for the youth lifestyle market. Focused on making the little stuff better, Nixon began with a small line of team-designed, custom-built watches sold exclusively in specialty boardsport and fashion retailers. Currently distributed in over 90 countries, Nixon’s product range has grown to include select men’s and women’s softgoods, leather goods, and custom audio products. For more information, please visit: Nixon.com and Facebook.com/Nixon.
Source Nixon by press release