Yamaha Motor Co., Ltd. announces the release of the new “FORCE,” a manual transmission (MT) model with a 115cc fuel-injected engine and a product concept of a “Fun and Easy-to-Ride Basic Model.” It will be released on the Indonesian market in June 2013 and will be manufactured and marketed by group company PT. Yamaha Indonesia Motor Manufacturing (YIMM).
The FORCE is designed for day-to-day usability and features (1) a
compact chassis that makes it easy to wheel around, (2) excellent
economy thanks to the fuel injection system and other measures, (3)
torquey engine characteristics and predictable handling and (4) a wide
and long seat for good comfort even during tandem riding.
The body design accentuates a look and feel of agility and dynamic
motion. A total of seven color schemes are available: four
“Elegant”-themed ones for a high quality look, and three “Sporty”-themed
ones to target teenagers and express youth and liveliness through
dynamic graphics and color combinations.
Indonesia’s motorcycle market scale is approximately seven million
units (Yamaha Motor survey, 2012 results), about 30% of which is for MT
models. With the increase of automatic transmission model sales in
recent years, the ratio of MT models has been decreasing but they are
still very popular in the market for their high levels of practicality
and cost performance. The addition of the FORCE strengthens the lineup
of the current “JUPITER MX,” “JUPITER Z1″ and “VEGA RR” and will serve
in expanding the Yamaha brand’s share in the MT model category of the
Source Yamaha through SportsOneSource
More news about Yamaha ? Use the search tool at the right top