Business and retail news : Adrian Peterson Opens Doors to New Nike Yardline at Champs Sports
Nike and Champs Sports joined together with Minnesota Vikings running back Adrian Peterson to celebrate the grand opening of Nike Yardline at Champs Sports in the Mall of America. Nike Yardline at Champs Sports is a pinnacle football retail destination designed to serve football athletes from pee wee to pro. The new Minneapolis location is the second of its kind to open as a mall-based partnership between Nike and Champs Sports.
Peterson attended the festivities and engaged in a question-and-answer session with local young athletes.
This location will serve Minnesota football athletes 365 days a year by providing access to unique products, training and game expertise, and professional athletes. Consumers will enjoy special access to signature Nike football products, athletes, teams and experiences as well as a connection back to the local and national football community in-store and online.
The partnership features a store-within-a-store concept housing the latest Nike Football product. The first location opened last year at Willowbrook Mall in Wayne, NJ and has quickly become a football retail epicenter; additional U.S. locations are planned for the future
As a digital extension of the store, consumers may access www.champssports.com/yardline for the latest news on product launches and events.