20/06/2013

Business news : TAVIK Expands And Hires 22

IRVINE, CA – June 18, 2013TAVIK®, an original lifestyle brand that produces premium collections for active individuals engaged in the modern beach and music culture, has grown exponentially in 2013 with the addition of 12 international distributors, two new North American sales agencies, and eight new internal hires.  TAVIK’s internal hires include product managers, fit technicians, men and women’s apparel/graphic designers, in-house sales support and marketing personnel.

TAVIK has seen tremendous growth globally with the launch of the contemporary Accessory Collections and expansion of Men’s and Women’s Apparel Collections.  TAVIK has partnered with numerous international distribution partners over the last six months, ranging from lifestyle distributors to Consumer Electronic (C/E) distributors.  Theses distribution partners target fashion boutiques, core accounts, Apple Premium Retailers and other approved C/E channels.  TAVIK currently produces exclusive case accessories for Apple and plans to continue its international expansion in 2013.      

In North America, TAVIK is proud to announce the signing of east coast sales agency CSB Industries, Inc.  CSB Industries, Inc. is a leading Rep Agency based out of New York with over 15 years experience in the action sports and lifestyle industry. CSB provides professional sales and marketing services to increase sales, brand awareness, and inspire a constant evolution of creative distribution and marketing concepts. The CSB Crew, led by Chris Bernard, represents brands, such as Burton Snowboards, and has an accomplished background in exceeding sales expectations with a direct hands-on approach.

“Our success has been built by our continued investment in our experienced team. Each member of our team is driven to perform with best-in-class sales and service.  We all treat each brand we represent as if it were our own,” says Chris Bernard, President of CSB Industries, Inc.  The core of the CSB crew is made of up its founding member Chris Bernard, North East representatives Scotty Morton, Tanner Comfort, and Maritza Bernard, as well as South East representative Jeff Sykes.

TAVIK is also thrilled to announce another addition to the North America sales team for Canada, the Brasier Agency Group, led by Gareth Knocker.  Gareth has been in the action sports and lifestyle industry for over 17 years, most recently with Hurley as the Canadian National sales manager.   Gareth and in-house team are based in Toronto, with independent sales agents located in Vancouver, Calgary, Toronto and Montreal.

TAVIK is excited to announce internal expansion with Dorota Korczynski as lead Product Manager.  Dorota comes to TAVIK with over 12 years of experience in streamlining and developing sample and product delivery for Burton Snowboards and Oakley.  TAVIK welcomes Lyra Kelly, who has over eight years of history perfecting garment design as a technical and fit designer for Analog, Burton and Sole Technology.  TAVIK also welcomes Jordan Raths, a well-versed graphic and apparel designer with experience at Burton and professional freelance work for multiple skate brands.  Lastly, TAVIK has gained numerous accomplished sales and marketing personnel strengthening TAVIK’s core.

“We could not be more excited to round out our team with such great talent,” says Erik Paulsen, founder of TAVIK.

Stay tuned for TAVIK’s upcoming Mens, Women’s Swimwear and Accessory Collections to debut at Agenda Tradeshows, Know-Show (Canada) and the Miami Swim Show.

Source Tavik through Press release

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