New Era, the U.S. headwear company, is opening its second corporate store in Germany – the fifth in Europe – on Aug. 1.
The shop is located
in MyZeil, a prestigious shopping mall in down-town Frankfurt, and has a
selling surface of 250 square meters. The other European New Era doors
are located in Berlin, London, Stratford and Birmingham.
store has a completely new concept and is set be a model for future
shops on the continent. It comprises a gaming zone and special spaces
for the brand’s offer of licensed products for the Major League Baseball
and the National Football League. In addition to the regular
collection, New Era plans to highlight limited editions of special
products, such as the 59Fifty Cap in crocodile leather with detailing by