Business and retail news : Prince Sports To Open Wimbledon Store

Prince Sports announced  the opening of its inaugural brand store in Wimbledon, London in the heart of Tennis’ most famous – postcode – SW19.

With the soft launch opening planned for Saturday, June 15th, just in time for the Wimbledon Championships, the Prince brand store will showcase the complete line of Prince performance tennis and squash racquets, footwear, strings, grips, and accessories as well as the latest line of Prince apparel, Wimbledon-by-Prince and exclusive Prince SW19 merchandise.

Conveying its image as a premium, authentic racquet sports brand, Prince’s flagship Wimbledon store will offer a unique opportunity for consumers to experience the complete Prince brand including a racquet tech service center and full racquet customization service including stringing and re-gripping.

Over the fortnight of the Wimbledon Championships, Prince will be highly visible throughout the entire Wimbledon Village as the official sponsor of all retail store windows, and is also the official license partner of Wimbledon for racquets, racquets accessories and bags with its Wimbledon-by-Prince branded products that can be found in all on-site retail outlets and kiosks.

“We are thrilled to be opening the first ever Prince brand store in Wimbledon,” said Mike Ballardie, CEO of Prince Global Sports.  “Prince is a world renowned premium tennis brand steeped in a history of product innovation and world famous player associations – many previous winners at Wimbledon. It is therefore fitting for Prince to locate its inaugural branded store close to the most prestigious of the tennis Grand Slams and the spiritual home of tennis. Wimbledon itself has an active and growing tennis community and we want to capitalize on that opportunity in order to provide our consumers with the best possible Prince brand experience.”

During the Championships, Prince is planning a “Fortnight of Fun” at the SW19 store which will commence with a Private VIP and Media Event held on Saturday night, June 22nd, with tennis legend Nick Bollettieri in attendance along with other top Prince Tour Players.

The public Grand Opening for the Prince brand store will take place on Sunday, June 23rd, prior to the start of Wimbledon, where they will serve-up the traditional Wimbledon favorite of strawberries and cream while top Prince athletes , past and present, make special appearances during the celebration festivities.

“As a global brand, we are constantly looking at new opportunities to reach our consumers,” commented Chrissy Ott, Global Marketing Manager of Prince Global Sports.  “With a quality product offering, excellent customer service and an amazing location, we know that the Prince SW19 shop will be a favored destination for local players and for visitors from around the world. Through social media and other online initiatives, it will also give us another venue to engage with our consumers and share some of the Wimbledon experience with them.”

Throughout the “Fortnight of Fun” Prince will be hosting a variety of other activities for tennis fans including daily player appearances, special guests, on-going promotions and giveaways.

Source Prince through SportsOneSource

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