Business people : Worth Sports Announces New Director of Brand Management

Worth Sports, which is part of Jarden Team Sports, has promoted Mark Kraemer to director, Worth Brand Management.  In 2012, Worth Sports celebrated the company’s 100th anniversary and has since launched a new brand image for future softball players. In his new role, Kraemer will oversee the direction and continual growth of Worth Sports as a premiere fast pitch and slow pitch softball brand.

“Mark has done a tremendous job in his current role and will be influential in developing the future brand strategy for Worth Sports,” said Mike Thompson, Senior Vice President, Jarden Team Sports.  “Mark is an accomplished leader in this industry that will bring a tremendous amount of experience and knowledge to lead the Worth Sports team.”

In March 2013, Worth Sports changed the company logo and is reestablishing the brand image.  For over a century Worth Sports has been an industry leader for innovation in baseball and softball technology.  As the Official Softball of the NCAA® and the official equipment supplier for many of the nation’s top collegiate softball programs including the National Champion Oklahoma Sooners and National Runner-Up Tennessee Lady Vols.  Worth Sports will continue to focus on being the market leader for both fast pitch and slow pitch softball equipment.

Kraemer has more than 8 years of experience in the sporting goods industry for both the Worth Sports and Rawlings brands.  In 2005, he began as the Team Sales Coordinator for Rawlings and Worth.  Since 2007 he has overseen the daily activities of the Rawlings Sports Marketing and Licensing department.  Several of Kraemer’s responsibilities including securing the contracts Rawlings holds with outside partners including Major League Baseball®, NCAA®, NAIA® and youth associations.

Source Worth Sports through SportsOneSource