New products : CTR by Chaos Headwear, Launches Summer Technical Designs for 2014
Summer Outdoor Retailer in Salt Lake City Utah, July 31 - August 3
Booth # PV500
For the first time, in fifteen years of making and delivering the US specialty retailer with a multitude of headwear options and technical protective gear, Chaos is proud to be launching a full CTR collection of technical summer active headgear.
The CTR summer collection has been in development for over two years – taking the technological advances that have been developed in the winter CTR program and modifying them to suit warmer temperatures and wetter conditions. This means sourcing premium fabrics and blends that are geared toward moisture-wicking, water-repellency and Ultra-Violet sun protection, while offering a strong, but clean design and color story.
Long-time CTR lead product developer, Matthew Tock, has been working closely with newcomer Jason Del-Rosso, to develop a highly technical and performance-oriented summer assortment of products targeted to active outdoor enthusiasts. Del-Rosso’s insight and design savvy comes from his many years working in men’s fashion apparel and fine-tailored suits.
Together, Tock and Del-Rosso have cultivated a strong program that embodies all key features of the CTR brand and more, by integrating a combination of lightweight, waterproof, breathable, anti-bacterial and moisture-wicking fabrics as well as contemporary features such as LED lights, reflective trims and pop colors.
Below is brief summary of the new categories:
CTR Chase - Our active lifestyle program targets the running, cycling and fitness enthusiasts featuring DuPont Sorona® and our QuadraLITE performance fabrics. These fabrics bring a fresh, innovative perspective to an ever-growing and competitive market. Performance-oriented caps, visors, warmers, skully’s and tubes round out this product sector while providing the ultimate in moisture management, retro-reflectivity and ultra-violet sun protection.
CTR Neox - This collection plays to our success with the Dri-Release® brand, through the use of Tencel® - a regenerative cellulosic fiber that is soft and drapey with complete odor protection via FreshGuard. These lightweight silhouettes with neoprene inserts help extend the functionality of some styles, while others just help keep you cool and comfortable in any weather condition.
CTR Summit – The Summit collection is constructed with S.Café’® - a technical composite fiber made from green coffee bean shells that are ground, spun and woven, resulting in a supple, lightweight and odor-resistant fabric that not only wicks moisture but provides SPF 50 standards for life. The product range covers all the basics and more, with key functional elements and design features such as, honeycomb patterns and interfacing designs.
CTR Stratus - This water-conscious collection is based on our Hydro-Maxx fabric technology with a waterproof/ breathable story and DWR finishes while offering fully taped and closed seams. This line features sombreros and bucket style hats for the ultimate in wet-weather conditions.
CTR Fits – The summer Fits All, collection is geared to the person who always likes to have something on their head, this simple collection is a complete 4-way stretch cotton/spandex assortment of lightweight and comfortable beanies and ear bands in simple colors and styles.
Great for post surfing, early morning runs, trails and camping.
“With the introduction of this spring/summer CTR collection, the potential to become a 4- season brand opens new markets in more southern and warmer locales. This program is especially exciting to us and with our North American and International distribution channels, we can be in contact with our customers on a more frequent basis.” explains Richard Tock, CEO and President of Do-Gree Fashions and the Chaos Brand.”
Contact: Beth Cochran firstname.lastname@example.org
About Chaos Headwear
Based in Steamboat Springs, Colo., Chaos Headwear offers a broad range of hats and accessories for a multitude of year round outdoor activities such as trail running, hiking, fishing, travel and for winter skiing, riding, climbing, mountaineering, training and just looking good. Owned by Do-Gree fashions, a Canadian-owned and operated mill with three generations of experience, Chaos designs vary from winter to four-season, urban to alpine, casual to high fashion for men, women and kids, and feature merino wool, mohair, acrylic blends, cottons, angora, and fleece. Chaos also offers a line of technical weather headwear for summer and winter conditions called Chaos Thermal Regulation or CTR. (www.chaoshats.com)
By press release
Beth Cochran / What's UP PR / Cochran@whatsuppr.com