Shopatron announced the findings of its 2013 Retailer eCommerce Study, showing again that retailers are turning away from brands who compete with them for sales by selling direct online. According to the study, 71% of respondents would stop or reduce spending with brands that started to compete with them by selling direct to consumers.
The annual Shopatron survey provides key insights into the
behaviors and preferences of local retail shops. The findings from this
year’s survey also indicate that retailers find value in Allied
Commerce, with 57% of respondents confirming that they increase their
spend with brands that send them orders using Shopatron. This reflects
more than a 10% increase over the 2011 survey.
Shopatron’s Allied Commerce model allows manufacturers and
retailers to seamlessly leverage the available inventory of every retail
storefront and distribution center when fulfilling online orders,
eliminating the “channel conflict” that survey respondents verified is a growing concern.
The survey’s findings also shed light on current omni-channel
retail trends. Retailers showed a clear affinity for in-store pickup,
with 60% of respondents reporting that they would buy more from brands
that send them in-store pickup
orders. And retailers reported that mobile shopping is on the rise,
with 86% observing that customers are now using mobile phones while
shopping in stores, most often to compare prices, obtain product
information, and check product reviews.
Based on this year’s survey results, local brick-and-mortar
retailers are also extending their reach into new online channels. 44%
of survey respondents are selling in online marketplaces like eBay and
Amazon, and of those, 45% saw a year-over-year sales increase.
“The eCommerce world is changing rapidly, and brands are faced
with the challenge of finding ways to sell direct while remaining strong
partners with their valued retailers,” said Shopatron Founder and CEO
Ed Stevens. “Shopatron was founded with the goal of providing brands and
retailers with the tools that will allow them to work collaboratively
and create amazing new experiences for shoppers; this survey shows that
we’ve done just that.”
The complete findings from the survey can be found in Shopatron’s 2013 Retailer eCommerce Study.
About Shopatron :
Shopatron is the world’s leading provider of cloud-based, eCommerce order management.
Our patented Shopatron Order Exchange allows branded
manufacturers and multi-channel retailers to seamlessly leverage the
available inventory of every retail storefront and distribution center
when fulfilling online orders. Unlike legacy order management software
or custom-built solutions, Shopatron makes it easy and affordable to
deploy advanced capabilities like in-store pickup, ship-from-store,
inventory lookup and vendor drop-ship. With Shopatron, retail channels
join forces to increase sales, turn inventory, and deliver a superior
purchase experience to online shoppers.
Source Press release