Snowboarding was never a major component of Nike’s business, and as stock analyst Mitch Kummetz told the Oregonian, sales of snow gear and apparel “have been very challenging for the last several years” due to lack of snowfall. Outside reported earlier this year that sales of snowboarding gear are down 29 percent over the past six years.
Nike’s foray into snowboarding included boots, clothing, and packs; its press statement said that the company would still produce a line of goggles. Sponsored snowboarding athletes like Olympic gold medalist Sage Kotsenburg will remain with Nike until the end of their contracts.
Source outsideonline.com ©