It has never been easier to buy gloves: The GORE-TEX® brand introduces new product architecture
The GORE-TEX® brand makes buying gloves easier than ever before: for its upcoming 2015/16 autumn/winter offerings, GORE has introduced an intuitive product architecture that consumers can easily understand. Also being revealed is the new “+ Gore warm technology” that keeps hands warmer longer.
GORE-TEX® gloves offer enduring weather protection and comfort combined with balanced heat transfer and optimum moisture management – even in harsh conditions. The goal of the new product architecture is to make the supplementary technologies used in GORE-TEX® gloves easier to understand and choosing the right glove more straightforward for both sales staff and consumers. No changes have been made to the high quality and functional features that wearers have grown to expect from GORE-TEX® gloves: gloves engineered with GORE-TEX® product technology are durably waterproof, windproof and highly breathable.
Different bands wrapped around the wrist indicate which supplementary technology has been used in the glove. Whether winter athletes are looking for extra warmth, a sure grip, flexibility or enhanced breathability, they all have their own expectations of their equipment. Now they’ll be able to find the right gloves for their activity quickly and easily. Alongside consumers, retailers will also reap the benefits of this new, straightforward concept. The bands wrapped around the wrist of the gloves make it easier for customers to identify the benefits.
Improved technology for hands that stay warm for longer
Hands that stay warmer for longer – that is what the new + Gore warm technology about. Even in harsh conditions, cold-sensitive winter athletes can now expect added assistance when it comes to the temperature of their hands thanks to glove constructions consisting of an inner lining, an outer shell and the membrane. With an orange band wrapped around the wrist, these gloves are easy to recognize and feature in the collections of brand partners.
New names – time-honored performance
The weather can change quickly and unexpectedly when you are cross-country skiing or doing other winter sports. These activities are also often fast-paced and physically strenuous. That’s when you need a high level of breathability and the best solution is GORE-TEX® gloves + Gore active technology. Gloves featuring + Gore active technology will be identified by the light blue band wrapped around the wrist.
Gloves need to be able to do more than just protect their wearers from rain, slush and snow. They also need to offer tactility and dexterity. That’s why GORE-TEX® gloves + Gore grip technology feature ease of movement and a secure grip for all your activities. A lime green band will be used to designate gloves with + Gore grip technology.
GORE-TEX® gloves + Gore 2in1 technology offer sports enthusiasts maximum flexibility. They feature two different chambers so the wearer can choose between a direct grip or added warmth. These multifunctional GORE-TEX® gloves have a beige band wrapped around the wrist.
About W. L. Gore & Associates, Inc.
Gore is a technology-driven company focused on discovery and product innovation. Well known for waterproof, breathable GORE-TEX® fabric, the company’s portfolio includes everything from high-performance fabrics and implantable medical devices to industrial manufacturing components and aerospace electronics. Headquartered in the United States, Gore posts annual sales of more than $3 billion and employs more than 10,000 associates with manufacturing facilities in the United States, Germany, the United Kingdom, Japan and China, and sales offices around the world.
In Europe, Gore started its first business operations only a few years after the Enterprise’s founding in 1958. Gore now has locations – sales offices as well as production facilities – in the key European countries dedicated to serving the markets of all of Gore’s product divisions. Gore is one of a select few companies to appear on all of the U.S. “100 Best Companies to Work For” lists since the rankings debuted in 1984. For several years now, Gore has also been voted one of the best workplaces in Europe and has been ranked on top workplace lists in France, Germany, Great Britain, Italy and Sweden. Learn more at gore.com.
GORE, GORE-TEX, and designs are trademarks of W. L. Gore & Associates, ©2014 W. L. Gore & Associates, Inc., 295 Blue Ball Rd., Elkton, Maryland, 800-431-GORE, gore-tex.com
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W.L. Gore & Associates / Cynthia Amon / email@example.com / 443.553.0333