Research and Markets: Global Participative Sport Market as Consumption Report 2014: The New Rules of the Game

DUBLIN--Research and Markets has announced the addition of the "Global Participative Sport as Consumption: The New Rules of the Game" report to their offering.

With increasing sedentary lifestyles helping to drive rising global obesity rates, a growing number of consumers are becoming increasingly interested in participating in sport as both a way of keeping fit and healthy and a means of self-expression. This shift in behaviour, which spans the generational divide from baby boomer retirees to generation Y and even children, is helping to drive strong demand growth in markets as varied as sports apparel, energy drinks and consumer electronics.

Strategy Briefings offer unique insight into emerging trends worldwide. Aimed squarely at strategists and planners, they draw on The International's vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow.
Why buy this report
  • Identify factors driving change now and in the future
  • Understand motivation
  • Forward-looking outlook
  • Briefings and presentation should provoke lively discussion at senior level
  • Take a step back from micro trends
  • Get up-to-date estimates and comment
Key Topics Covered:
  • Demand factors
  • Consumer behaviour
  • Commercial impact
  • Market opportunities
  • Outlook
  • Growing awareness of obesity risks raises the perceived payoff from sport
  • The changing shape of role models
  • Shifts in Family Structure and Life Stages
  • Increasingly active retirees
  • Urbanisation and sedentarism have profound lifestyle impacts
  • The rise of experiential consumption
  • The decline of manual labour
  • The internet lets a thousand sporting flowers bloom
  • Sport as signifier and status symbol
  • In search of a fountain of youth
  • Euromonitor International Surveys
  • Extreme sports – in search of safe danger?
  • Adventure sports – a lifestyle for some
  • Cycling Revival
  • Gyms still popular, but competition within the sector is hotting up
  • Winter sports struggle against a difficult economic background
  • Emerging market running boom
  • Increased emphasis on structured play in childhood
  • Putting “Fun” into Unemployment
  • “Geek” and “hipster” sports – Sport for All?
  • Gyms seek specialised niches
  • In search of peak performance with coaching and training
  • Sportswear on the catwalk
  • Middle-aged men splash out on sports equipment
  • Emerging markets drive growth in sports and energy drinks
  • Vitamin and dietary supplements – popular, but sometimes controversial
  • Sports nutrition goes mainstream
  • Luxury brands eye sportswear market
  • Tourists get active
  • In the search of the food of champions
  • Digging deep to boost performance
  • Gadgets facilitate the evolution of the “quantified self”
  • On the cusp of an app revolution
  • Active wear for the sporty pet
  • An urban future bodes well for sports participation
  • Obesity problem spreading beyond developed economies
  • Increased segmentation in gym market?
  • Diet is more important than exercise?
  • The real tech revolution is yet to come
  • Too much of a good thing?
  • Epigenetics posits potential generational benefits for exercisers
  • A playful reaction to hypercompetitivity?
For more information visit http://www.researchandmarkets.com/research/nnpjm7/global.

Research and Markets Laura Wood, Senior Manager press@researchandmarkets.com
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