05/07/2013

Business news . France, Europe's second largest outdoor market

In 2012, the European outdoor market (footwear, textile and equipment) grew by 2% to reach 16.7 billion reported a study of 36 countries * conducted by the NPD Group for the French Association Outdoor Sports Valley.

A figure identical to the entire European market sports-all sports-which, in the same year also increased by 2%. In value terms, France is the second largest European market sector outdoor, behind Germany and ahead of Russia.

In detail, the equipment represents approximately 47% of total industry sales in Europe, 33% textiles and footwear 20%. Please note that due to high snow, sales of sporting goods of snow up 4% to € 4.6 billion.

The outdoor brands diverted for daily use also perform well. Like the sales of jackets in France which 70% are designed to be worn in daily life / leisure use and 30% reported use in sports.

* The 8 largest European countries in terms of the outdoor market are measured by consumer panels NDP which together probe over 500,000 people weekly on their purchases of textiles and shoes in Europe. The equipment is estimated on the whole country.

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