San Francisco, CA (December 17, 2013) – 6 Pack Fitness™, a San
Francisco-based company that is devoted to creating innovative travel
gear, bags and luggage for the elite athlete and fitness enthusiasts,
has selected SMACK! Media as their public relations agency effective
December 1, 2013. The partnership was created as 6 Pack Fitness prepares
to expand their product line from 4 to 17 meal management bags. In an
expansive offering that will include luxury backpacks, purses,
briefcases and duffel bags, 6 Pack Fitness has designed travel gear to
meet the needs of athletes, busy professionals and parents to carry
their meals, sport nutrition products, workout gear, laptops and
accessories throughout the day.
“We are a team of active professionals who care about what we put
into our body, and we strive to create the perfect meal management bag
that meets the needs of serious athletes,” said Misha Breyburg, Founder,
Creator and CCO of 6 Pack Fitness. “We understand how being out of the
house can limit your nutrition options; whether it’s having to succumb
to coffee shop food, compromise with unhealthy airport snacks or even
the inability to find a place to store food that requires refrigeration,
our bags offer space for meal management alongside office, travel and
workout necessitites. This way, you’re able to stay on target with your
health and fitness goals no matter where your day takes you. “
Each bag incorporates a patent-pending meal management system that
allows active and health-minded individuals to carry up to a day’s worth
of nutritional requirements, including meals and supplements, in
addition to sports gear, computers, tablets, and travel accessories. The
6 Pack Fitness system keeps up to five meals independently accessible
and fresh for more than eight hours. Each diverse collection empowers a
healthy lifestyle while redefining style for the fitness community.
Since the company’s inception in 2009, 6 Pack Fitness has become the
leading bag of its kind amongst bodybuilders, Cross Fit athletes and
other athletes that are equally serious about their sport and nutrition.
As 6 Pack Fitness expands and continues a strong growth trajectory,
SMACK! Media will be an integral partner for getting the bags and into
the hands of a wider range of athletes, fitness enthusiasts,
nutritionists and even the everyday commuter or parent who is focused on
their nutrition regimen.
“We were referred to SMACK! Media through a reputable sports partner
of ours,” said Gera Rivkin, CEO of 6 Pack Fitness. “Given their
successful track record, authenticity as athletes and the way Elisette
(Carlson) and her team have initiated this partnership, we look forward
to a dynamic product launch campaign with them.”
To learn more about 6 Pack Fitness and their meal management tips, please visit http://www.sixpackbags.com/, friend them on Facebook at https://www.facebook.com/6PackFitness or follow them @6PackFitness.
ABOUT 6 PACK FITNESS
6 Pack Fitness™ was founded to create innovative solutions for
keeping athletes on target with their fitness goals, no matter where the
day takes them. The 6 Pack Fitness team is a dedicated group of people
passionate about fitness, inspired by design, and serious about
function. We integrate these elements to meet the specific needs of
fitness enthusiasts who carry their gear, meals, and sports nutrition
products from point A to point B through Z. Our bags keep you organized,
so you can focus on training hard and eating right. http://www.sixpackbags.com
ABOUT SMACK! MEDIA
SMACK! Media is a boutique relationship marketing agency that
develops effective multi-dimensional brand strategy, creative
development, public relations and social media campaigns, with a
pinpoint focus on the sports, health and fitness markets. Our approach
is grounded in inspiring and clear communication, strong relationships
and a passion for execution. Make your brand stand out, give it a little
SMACK! For more info, or to read about our services, visit: www.smackmedia.com
By press release
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