Safilo Group, the Italian parent of Smith Optics, has appointed Henri Blomqvist to the newly established role of global commercial director. He reports to Safilo Group CEO Luisa Delgado and will oversee all commercial wholesale operations worldwide.
A native of Finland, Blomqvist spent the last 10 years at
Procter & Gamble, where he acquired a variety of experiences in the
areas of sales and commercial management, on several worldwide brands,
most recently as international commercial leader of Braun. He held
several local, regional and international roles covering a variety of
countries, including Nordic, parts of Western Europe, Russia, Turkey,
the Middle East, Korea and Australia.
“We are very pleased to count on Henri in the Safilo Group
Management Team. Henri brings strategic commercial leadership
experience. He is thereby well positioned to strengthen Safilo’s
commercial capabilities, as we refine our stated sales strategy and in
turn differentiate our manufacturing and logistics choices accordingly.
This new global leadership role will be crucial in transforming Safilo
into a global company that leverages worldwide synergies effectively,
while preserving local entrepreneurship,” said Delgado.
About Safilo Group
The Safilo Group is worldwide leader in the premium eyewear sector for
sunglasses, optical frames and sports eyewear. With an international
presence through 30 owned subsidiaries in primary markets – in America,
Europe and Asia – and exclusive distributors, Safilo produces and
distributes its house brands – Safilo, Carrera, Polaroid, Smith Optics,
Oxydo – and the licensed brands Alexander McQueen, Banana Republic,
Bobbi Brown (starting from 2014), BOSS, BOSS Orange, Bottega Veneta,
Céline, Dior, Fendi (starting from 2014), Fossil, Gucci, HUGO, J.Lo by
Jennifer Lopez, Jimmy Choo, Juicy Couture, Kate Spade, Liz Claiborne,
Marc Jacobs, Marc by Marc Jacobs, Max Mara, Max&Co., Pierre Cardin,
Saint Laurent, Saks Fifth Avenue and Tommy Hilfiger.
By press release
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