Business news : SealSkinz Selects Momentum Media PR for Official US Launch and Agency of Record

SealSkinz®, makers of waterproof, windproof and breathable accessories for the hands, feet and head, has selected Momentum Media PR as its agency of record for public relations and social media. Momentum has been brought onboard to help build awareness around the official US market launch of the SealSkinz brand in early 2014. As a UK-based brand, SealSkinz is already well known overseas for its accessories that help adventurers, athletes, hikers, cyclists, hunters and outdoor enthusiasts stay out longer in any conditions.

Prior to January 2013, a limited selection of products carrying the SealSkinz brand name was available in the United States under license using non-UK manufacturing. SealSkinz has since re-acquired the brand rights and established a US subsidiary to bring a full range of improved Sealskinz product to the US, including their patented, made in the UK, Socks and Ultra Grip gloves.

“Those familiar with SealSkinz offerings in the US in recent years will find a vastly different product available now in light of the brand re-acquisition and US re-launch. These products feature new technologies that improve performance in our socks, gloves, and hats,” said Shawn Pritchett, director of sales and operations, SealSkinz USA. “Through PR, social, and digital communications, Momentum will help SealSkinz gain a foothold here in the states and steadily build and broaden brand awareness.”

SealSkinz US products will have primary distribution in outdoor, cycling, and hunting/fishing specialty retailers. However, their wide product range will also crossover to watersports, marine, military, tactical, specialty catalog and work wear.

“SealSkinz fits into the Momentum mix as a brand offering premium performance – a filter through which we’ve evaluated all of our client partners over the last twelve years,” said Bethany Mousseau, Momentum’s PR Director.  “We’re always excited about the many opportunities that lay ahead with a launch – whether for a brand or product – and look forward to sharing SealSkinz’s story, quality, and performance with the millions of active users looking to stay out longer.”

About SealSkinz

The SealSkinz mission is to get people to go out into the great outdoors, have fun, and defy weather. We stand by a tradition of providing performance at the point of greatest need. SealSkinz uses patented technology to help outdoor lovers stay out longer with waterproof, windproof and breathable hats, gloves, and socks. At SealSkinz, we are committed to developing new and innovative products for current and existing markets. We are extremely proud to manufacture much of our product range by hand at our UK facility, headquartered in King’s Lynn, Norfolk.

For more information about SealSkinz, visit SealSkinz.com/US or connect via Facebook or Twitter.