ISPO BEIJING and the ISPO ACADEMY in Shanghai and is starting the first summer ISPO in China in 2015. The precise date and event site will be set in collaboration with market participants.
The desire of the industry for a summer platform in China has been
expressed increasingly at ISPO BEIJING, which has taken place for the
past 10 years. In addition to Winter ISPO, it should simplify the
required market coverage. In June 2013, Messe München came a bit closer
to meeting the demand with the ISPO ACADEMY in Shanghai and provided
trade and industry with accomplished service. Almost 250 industry
representatives were on hand and discussed the future market in China.
Klaus Dittrich, Chief Executive Officer of Messe München, explained: “It
has become increasingly clearer that the industry wants a second
platform to do justice to the dynamic developments of the Chinese
sporting goods market on the side of industry and specialist retailers.”
The segments action, sport style, watersports and performance are
currently growing substantially every year. At the same time, retailers
are also developing further from specialist retailers to multi-segment
Messe München ISPO is reacting to the demand of market participants
and is starting a second ISPO in China in 2015, which has been designed
in collaboration with the industry. Messe München already provides an
established trade fair in the winter with various segments with ISPO
This valuable experience will be integrated into the new
concept. At the new summer platform, retailers can then obtain
information about the areas of action, performance, outdoor, style and
the new trend watersport at just one trade fair.
Messe München is integrating both exhibitors and visitors actively in
the decision-making process to find a suitable event date and an ideal
Detailed surveys will be conducted under the parent brand ISPO among
market participants at various events in 2014: ISPO MUNICH 2014, ISPO
BEIJING 2014 and ISPO ACADEMY Shanghai in June 2014. This customer
feedback will be integrated both into the decisions as well as into the
new summer concept.
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