Devereux, the maker of men's golf wear based in Los Angeles, has named industry veteran Brian Lohman a partner and director of sales.
help meet growing demand for the popular men's golf apparel brand,
Lohman will be in charge of developing a seasoned team of professional
and experienced Brand Ambassadors in key industry territories that will
provide service to Devereux's valuable retailers. Those Brand
Ambassadors will partner with specialty retailers, to provide valuable
product knowledge and merchandising support.
"I've been very
blessed throughout my career to work with some of the very best
companies and people in the golf industry, and that has prepared me for
this amazing opportunity to join Devereux as a partner," says Lohman.
"I'm excited to be a part of a lifestyle brand that's redefining golf
fashion for the modern man. Devereux's 'Proper Threads' mission is to
provide today's gentleman with a design aesthetic that represents a
cool, contemporary sophistication and elevated luxury, and brings
together progressive-yet-timeless fashion with functionality that's
truly missing in our golf industry today. I admire where the company is
headed and am thrilled that we have a strong vision, directive and team
The Devereux lifestyle is unique to the golf industry,
in that it's focused on providing a solution to the needs of today's
contemporary gentleman who seeks a brand that's luxurious, stylish,
comfortable and functional for whatever their day demands. The Devereux
brand allows retailers to capture this rapidly growing consumer
demographic and maximize their retail sales opportunities.
the past 20-plus years, Lohman has worked in the golf/resort/specialty
industry for the likes of Fletcher Leisure Group, Nike Golf Accessories,
Tommy Hilfiger Golf, Doubletree Hotel Corporation and the Pointe Hilton
The Devereux collection can be found at better clubs, resorts & specialty retailers abroad.
By press release