“Teaching people how to snowboard is at the soul of Burton and it is without doubt the most gratifying thing I do in my job,” said Jake Burton, Founder & CEO of Burton Snowboards. “The sheer joy and enthusiasm that someone exudes when linking their first turns is contagious. Our new LTR microsite on Burton.com makes the process of learning to surf down a mountain that much more accessible to all. New programs are detailed for 3-6 year-olds (Riglet Parks) and for 7-12 year-olds (12 & Under). As a result of improvements in kids’ snowboard equipment and teaching techniques, there has been a significant spike in this youth demographic. We’ve also seen increased demand for women’s-specific programs, and we’ve responded.”
Freshly launched this month, the new user-friendly site offers a centralized Burton LTR Program Location Finder, complete with quick link directions to partner resorts and three top-level sections: Adult, Women and Kids. One big highlight is the Kids section. Geared towards parents with kids 12 and under, this new section features all the latest information on Burton’s LTR and Riglet Park programs, age-specific gear advice, an LTR Center Finder plus a Riglet Event Calendar that lists special upcoming events. Finally, the site includes in-depth information on resort programs like the Burton Snowboard Academy and The Stash, which share the overall LTR goals of getting more people out riding, progressing and having fun.
In closing, Jake says, “It is inspiring to check out future generations of snowboarders. Whether it’s watching a five-year-old get his\her first run in a Riglet Park, watching my kids shred the terrain park at our local mountain, or witnessing some of the best athletes in the world fight tooth and nail just to get to the Olympics - the future of our sport is in good hands. Snowboarding will forever be youth-driven.”
For more information about Burton’s LTR programs, and to find a partner resort with a Burton LTR Center for adults, women or kids in your area, head to www.Burton.com/learntoride.
About Burton
In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn and has dedicated his life to snowboarding ever since. Burton has played a pivotal role in growing snowboarding from a backyard hobby to a world-class sport by creating ground-breaking products, supporting a team of top snowboarders and pushing resorts to allow snowboarding. Today, Burton designs and manufactures industry-leading products for snowboarding and the snowboard lifestyle, including snowboards, boots, bindings, outerwear and layering as well as year-round apparel, packs/bags and accessories. Privately held and owned by Jake and his wife, Burton President Donna Carpenter, Burton’s headquarters are in Burlington, Vermont with offices in Austria, Japan, Australia, California, Canada and China.
For more information on Burton, head to www.burton.com and follow our line at facebook.com/burtonsnowboards, twitter.com/burtonsnowboard and @burtonsnowboard on Instagram.
By press release
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