January 2014, New Yorkers can finally experience Cyc (www.cycfitness.com), an innovative fitness concept that combines cardio and strength training on a bike, which has already taken Austin, TX and Madison, WI by storm. Cyc will open at 4 Astor Place in DavidBartonGym. Cyc’s unique method combined with its interactive social platform, on-bike technology, and Ride for Change charitable program, will revolutionize the New York fitness landscape.
THE CYC METHOD
The Cyc method, designed by Keoni Hudoba, an Under Armour-sponsored
athlete who was named Village Voice’s “Best Trainer in 2012,” offers an
exhilarating rhythm-based 45-minute ride that activates the whole body,
the whole time. Weights are incorporated into sectors inspired by more
than 20 different sports such as boxing, volleyball and swimming. The
Cycologists, Cyc’s team of world-class instructors, ensure every ride is
different with a unique playlist that includes unreleased songs and
remixes through collaboration with major and indie record labels.
“In just over a year at our stand-alone studios in Madison, WI and
Austin, TX, we’ve successfully created a lifestyle brand with an
extremely passionate and dedicated following,” said Stephen Nitkin,
Founder and Chief Executive Officer of Cyc. "We chose to align with
DavidBartonGym, which has always been at the forefront of achieving
body-changing results. In New York we will close the gap between the
large gym and boutique studio, catering to the market’s demand for a
one-stop shop for a comprehensive workout.”
CYC AT DAVIDBARTONGYM
The Cyc studio, designed by Glen Coben, renowned architect best known
for his work on Niketown stores nationwide, features a sleek studio
environment that accommodates more than 50 riders. Cyc riders have
complimentary access to DavidBartonGym’s facilities before and after
classes, and DavidBartonGym members benefit by receiving special rates
“We are thrilled to debut The Cyc method in New York City to our
discerning DavidBartonGym Astor Place members; we anticipate an instant
following for the classes," said Howard Brodsky, Chief Executive Officer
of DavidBartonGym. “The Cyc method offers much more than just indoor
cycling by combining cardio and strength training. Cyc perfectly aligns
with our DavidBartonGym philosophy."
A Cyc class ranges in price from $20 - $25, with special student and
corporate rates available. Compared to the existing indoor cycling
landscape in New York, Cyc maintains a reasonable price structure,
enabling easier access to boutique fitness with the added value of
high-end gym amenities.
In January 2014, Cyc will launch Cyc Social, an easy-to-use
proprietary social platform that will connect riders both inside and
outside the studio. Riders who opt in to Cyc Social will be able
to connect with friends by adding them to their network, see where
people within their network are sitting so they can book a bike nearby,
and receive notifications when friends register for classes. This new
intuitive tech tool will be available for riders in all Cyc studios.
Cyc’s riders will continue to feel good, and do good, with Cyc’s
charitable component: Ride for Change. As part of Cyc’s tracking
technology loaded onto every bike, proceeds are donated to one of Cyc’s
charity partners for every mile achieved. Cyc is also known for its ‘pop
up’ charity rides, benefitting local causes and national charities that
are close to our riders’ hearts.
To schedule a Cyc road trip, visit www.cycfitness.com.
To join Cyc’s social community, visit Cyc @cycfitness on
Instagram, Twitter, and Facebook.
Cyc is a new fitness concept combining cardio and strength training on a
bike. Cyc’s unique method, designed by Keoni Hudoba, an Under
Armour-sponsored athlete who was named Village Voice’s “Best Trainer in
2012,” offers an exhilarating beat-based 45-minute ride that activates
the whole-body, the whole time. By incorporating weights through sectors
inspired by more than 20 different sports, the Cyc experience takes the
boutique indoor cycling studio concept beyond the bike. Cyc combines its
unique method with engaging and interactive social platforms, on-bike
technology and Ride for Change, Cyc’s charitable component. Cyc
has already garnered a devoted fan base in Austin, TX and Madison, WI,
and opens its doors to New York at 4 Astor Place in DavidBartonGym
January 2014. Get Cyc’d at www.cycfitness.com.
Founded in 1992 in Chelsea, New York, DavidBartonGym has world class
trainers with a tradition of changing bodies, state of the art
equipment, exhilarating energy, and award-winning design. With locations
in New York, Miami, Chicago, Seattle, Las Vegas, and Los Angeles,
members are devoted to DavidBartonGym and its unrivaled success in
helping them to “LookBetterNaked.” www.davidbartongym.com
EVINS Communications / Samantha Stier, 212-377-3586 / Samantha.firstname.lastname@example.org
By press release