New produt : Head introduces customized tennis rackets to the market

FEEL LIKE A PRO WITH HEAD CUSTOM MADE

December 9th, 2013- Customizing is now entering a whole new territory: HEAD introduces a revolutionary service that allows players of all levels to create their tennis racquets. Following the principle “Be unique, play unique, feel unique”, HEAD Custom Made takes individual playing level, experience, and technical needs into consideration to provide players with the most personal tennis game yet.

“HEAD Custom Made opens the door to a unique level of personalization that, until now, only world-class players like Novak Djokovic, Andy Murray or Maria Sharapova had access to. We are very proud to be able to offer this exclusive service to every tennis player out there going forward”, says Ottmar Barbian, Vice President and Division Manager for HEAD Racquet Sport.

HEAD offers the Graphene™ Speed Model either in black or the inline Speed design. Users can then not only personalize the weight, length, and balance of the racquet, but also choose between different stringing as well as the form and size of the grip – all a world first service from HEAD. And if that is not enough, tennis enthusiasts can even name their racquet. The easy-to-use online platform also features a surprise for tennis fans: In an exclusive video, Novak Djokovic shows how he customizes his racquet.



HEAD Custom Made is available online at http://www.head.com/CustomMade
in Austria, USA, Canada, Switzerland, UK, Germany, France, Spain, Italy, Belgium, the Netherlands and Luxembourg as of December 9, 2013.

Individual price information and delivery timelines are available at head.com/CustomMade.

By press release


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