Outdoor Retailer Winter Market for the first time January 22-25, 2015 in Salt Lake City.
highly regarded as manufacturers of performance athletic apparel, which
utilizes clinically proven Celliant fabric, is introducing a new line
of innovative winter sports outerwear and has hired Denver-based SPARK
because of their outdoor experience, media relationships and PR
Graeme Clarke, PROJECT clothing President and CEO, explains his
inspiration for the product and the new market expansion. “We’ve been
working hard to develop a new line of high-performance technical
outerwear, taking our knowledge and experience from our athletic apparel
to the growing population of outdoor and snowsports enthusiasts. With
our passion for performance and the outdoors and our partnership with
Celliant, the logical next step for us is the outdoors and snow sports
where our technology can definitely heighten comfort and performance.
We believe that SPARK can clearly map the way for us.”
The company will debut its new line of three technical ski/snowboard
jackets with accompanying pants at OR, including the Arctic, the
Downhill and the Powder.
Created for that perfect bluebird day in knee-deep
powder, the PROJECT POWDER ski jacket consists of a waterproof 15,000
membrane outer shell with a Celliant sports mesh liner and a host of
essential details. The impermeable outer layer with a Celliant fabric
liner, clinically proven to absorb and recycle the skier’s body heat to
increase blood flow and performance, ensures all day warmth and comfort,
and superlative function. Lightweight and nimble, the POWDER boasts a
plethora of features. MSRP $599
Designed for that hardcore, dedicated skier who
maximizes time on the slopes, stopping only for the never-fast-enough
ride back up the lift, PROJECT’s new DOWNHILL has the added advantage of
a 100 g/sm Celliant polyester lining, which is clinically proven to
recycle the heat generated on each run to ensure maximum warmth and
comfort during the ride back to the top. The Downhill, with its
accompanying feature-laden pants, caters to the broad range of skiers
and boarders, from the seriously social skier to the most extreme
downhiller. The Downhill offers a powerful set of meaningful features.
PROJECT’s smart ARCTIC jacket is designed for those
who are heading into extreme sub-zero winter environments. Featuring a
30,000-membrane storm sealed outer fabric, coupled with Celliant-infused
premium 850 goose down insulation, this lightweight high performance
jacket is the ultimate for those adventuresome skiers/boarders going off
piste and needing the very best of the latest technology. The ultimate
Arctic offers invaluable features. MSRP $799.
SPARK will introduce PROJECT to all core specialty markets in trade
and consumer news resources, while advising on a potential new athlete
programs and a schedule of strategic events.
Founder and Director of SPARK, Peter Downing says, “It is both a
privilege and an honor to introduce this innovative brand and their top
notch team to the outdoor recreation marketplace. PROJECT clothing has
charged us to communicate effectively to the outdoor and winter sports
enthusiast looking for feature-filled warmth and comfort on the
mountain. We are thrilled PROJECT clothing has chosen us to launch the
brand to the US outdoor market and are excited to introduce them to our
US media and consumers.”
About PROJECT Clothing
Australian owned, PROJECT clothing produces technical performance
apparel for a wide range of sports and athletes. Tackling each
new product as its own unique and highly specialized project, PROJECT
continually develops new technologies, utilizing the latest fabrics, and
thoughtfully explores styles and cuts to maximize athletic comfort and
performance. After years of producing technical performance wear for
triathletes, runners and volleyball, PROJECT is taking its time-tested
approach to innovation and apparel to the outdoor industry.
more information visit project clothing.com.au.
Serving a wide range of national and international clients since
2001, SPARK is an experienced and knowledgeable communications and brand
marketing firm for a wide range of businesses, including those in the
outdoor and ski industries. With expertise in customer-focused,
personalized public relations, SPARK has built a loyal client base of
new and established businesses in a diverse array of industries. In
addition to public relations, SPARK also offers the range of branding,
marketing services, event planning and implementation, and promotions.
Among SPARK’s current clients are iNeverSolo, Pakems, Novinda, and PEAK
Resources, among others.
For more information, please contact:
Peter Downing: 720.261.6766 and firstname.lastname@example.org
Source PROJECT clothing by Peter Downing through press release©