Forsake Solidifies its Position as the Sneakerboot for Outdoor Enthusiasts

Photo Credit: Travis Burke Photography© ( Forsake-Facebook)
Boston, MA, Jan 13, 2015 -
Forsake, creators of all-weather Sneakerboot footwear that blends comfort, performance, and style through functional design and practical technology, is building on the success of the brand’s inaugural winter season with two new Fall/Winter 2015 styles as well as color expansion in their most popular styles.

“As Forsake continues to grow, we recognize the importance of building our brand categories,” says Jake Anderson, Forsake CEO. “Starting with the Fall/Winter 2015, Forsake footwear will be defined as All-Weather or Casual. The All-Weather collection features boots with waterproof/breathable membranes, premium materials, and rugged hardware components. By contrast the Casual collection features lower-cut or non-waterproof styles that focus on breathability and water-resistance. True to our brand ethos, both All-Weather and Casual styles deliver rugged outdoor performance with everyday wearability.”

New styles for the Fall/Winter 2015 season include:

Forsake All-Weather Lockout (MRSP $139)

Co-branded with Woolrich, the Lockout features Made in USA Woolrich wool uppers for durability, breathability as well as odor and water repellency. The Lockout incorporates Forsake’s latest functional design innovation, High & Dry Laces, which uses imbedded magnets within the collar of the boot to keep laces off the ground, even without tying them. Additional notable features include Ortholite footbed, gusseted tongue, compression EVA midsole, composite shank, Peak-to-Pavement™ outsole and TPU heel stabilizer. Colors: Camel/Red (pictured), Grey/Cobalt and Black/Maize

Forsake Casual: Pilot II (MSRP $119)

The Pilot II is a mid-height, waterproof boot featuring a premium, nubuck leather upper. The Pilot II Ever-DRI™ membrane keeps you dry and comfortable in adverse conditions. A compression EVA midsole and composite shank improve rebound for long-lasting comfort, while a Peak to Pavement outsole grips slippery or loose surfaces. Colors: Black/Acid (pictured) and Mocha/Yellow.

“We've put our stake in the ground with all-weather sneakerboots and we're excited to see Forsake's product line evolve with the Lockout and Pilot II,” added Anderson.

Forsake’s Fall/Winter 2015 collection will debut later this month at Outdoor Retailer (Booth VO11) in Salt Lake City, Utah and will be available to consumer’s August 2015.

About Forsake: 

Successfully crowd-funded in 2010 by college buddies Sam and Jake, Forsake is a footwear company created out of a shared enthusiasm for being outside and pushing the boundaries. Forsake combines the practical technology of a hiking boot with the aesthetic of an urban sneaker for footwear that performs regardless of conditions, weather or terrain. All Forsake shoes feature a waterproof and breathable membrane, gusseted tongue, and composite shank. Forsake transcends the traditional boundaries and environments of footwear by offering style when you want it and performance when you need it. Forsake’s current collection can be purchased online at www.forsake.com. Follow all brand updates on Instagram (@ForsakeCo), Facebook (@ForsakeCo) and Twitter (@ForsakeCo).

Source Forsake by press release ©

By Julie Atherton / JAM Media Collective / julie@jamcollective.net / 415-839-7546

Aucun commentaire:

Enregistrer un commentaire