Under Armour, Inc. announced that it is partnering with Charleston, South Carolina-based public relations firm Groundswell PR to represent its Outdoor Performance Division products. The global athletic performance gear company has appointed Groundswell to oversee its editorial and media relations in the outdoor and action sports arenas.
“The choice of Groundswell was a very straightforward one for us,”
said Under Armour Outdoor Performance Director of Marketing Steve
Metcalf. “The team is dedicated, nimble, and extremely well established
within the outdoor and action sports space. We’re confident in their
ability to further connect the Under Armour outdoor performance story
with those who will embrace and benefit from the brand’s leading-edge
Groundswell brings over 20 years of active lifestyle public relations
and marketing experience to the table representing a variety of clients
in the outdoor, action sports, and natural products industries. The
team will represent Under Armour’s technical outdoor focused outerwear,
including ski and snowboard jackets and pants, mid and base layers, and
footwear on Under Armour’s behalf.
“Working with the caliber that the Under Armour Outdoor Performance
Division offers is a tremendous opportunity and honor for us,” said
Groundswell PR partner Dax Kelm. “We look forward to applying our
signature collaboration, ingenuity, and creativity to Under Armour’s
technical outdoor platform, connecting top-of-the-line product with
media, influencers and active end users.”
About Under Armour, Inc.
Under Armour (NYSE: UA), the
originator of performance footwear, apparel and accessories,
revolutionized how athletes across the world dress. Designed to make all
athletes better, the brand’s innovative products are sold worldwide to
athletes at all levels. Under Armour’s wholly owned subsidiary,
MapMyFitness, powers one of the world’s largest Connected Fitness
communities. The Under Armour global headquarters is in Baltimore,
For further information, please visit the Company’s website
About Groundswell PR
With over 20 years of collective active lifestyle public relations and marketing experience, Groundswell
PR specializes in maximizing media, consumer and industry exposure for
companies, destinations and organizations looking to increase sales and
capture new and exciting audiences. Groundswell’s extensive mix of
marketing services combine authentic branding and communication methods
with a lifetime of rad experiences deeply rooted in the outdoor, action
sports and natural products industries. Groundswell PR is a boutique
shop located in downtown Charleston, South Carolina.
information, visit www.GroundswellPR.com.