11/06/2013

Retail news : Topo Athletic Secures Specialty Run Accounts for Launch

Topo Athletic, the minimal athletic shoes company founded by the former CEO of Vibram USA, Tony Post, has partnered with Gazelle Sports, City Sports, Playmakers and Luke's Locker as part of its summer launch. REI will also be a launch partner.

The shoe most notable feature is its split-toe design.

"Topo is a strong new player in the marketplace, creating a product that is both compelling and functional for today's athletes whether they are cross training or running," said Bert Gulledge, store manager and footwear buyer, Luke's Locker.

"The separated big toe provides a great fit and security within a natural last shape," said Jake Crowe, footwear buyer for Playmakers. "We also love the Velcro instep straps on the RX and Boa lacing system on the RR. Both features add support and lock the foot in place.

"It's important for us to offer a wide range of options when it comes to shoe design and desired support," said Ken Sung, co-owner of Gazelle Sports. "Tony Post and team have created quality shoes that enhance various types of performance."

"We're excited to partner with Tony Post and his team on their new introduction into the lightweight and minimal space," said City Sports' category manager of footwear, Brian Trask. "Our customers will embrace Topo's modern new product."

"It's been a great experience to hear the overwhelmingly positive response from retail buyers since Topo unveiled the shoes at the Outdoor Retailer Winter Market show in January," said Chris Cohen, vice president of sales for Topo Athletic. "The conversations we've had with buyers have validated the need that we identified in the market, and we look forward to selectively expanding our premium specialty distribution network for our summer launch and beyond."

Source Topo Athletic through SportsOneSource

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