outdoor apparel and outdoor hardgoods were partially offset by a slight decline in outdoor footwear sales. The annual numbers, based on retail point-of-sale data compiled by SportScanInfo for OIA VantagePoint, indicated that specialty retailers outpaced the overall market, increasing 6.0 percent for the year to $4.74 billion.
“The year was interesting to assess and challenging to forecast for
retailers and vendors due to the outside influences that affected the
market throughout the year,” explained James Hartford, CEO and Chief
Market Analyst at The SportsOneSource Group. “Lack of winter weather,
the hottest year on record, hurricanes hitting the Northeast and a
contentious election all had an impact on outdoor product sales last
Outdoor apparel sales were up 4.8 percent to $3.69 billion
for the 2012 calendar year, according to the OIA VantagePoint data.
The apparel business was up 8.5 percent to $1.94 billion in the
specialty retailer segment, which includes independent outdoor specialty
retailers, chain specialty retailers and specialty Internet sales.
Independent specialty retailers posted a double-digit increase for the
year, while chain specialty saw a single-digit decline in outdoor
Outdoor footwear sales were down 0.8 percent to
$2.92 billion for the 2012 calendar year, according the OIA VantagePoint
data. Excluding the challenging barefoot footwear business, outdoor
footwear sales were up 1.8 percent for the year. Specialty retailers
posted a 2.0 percent increase in outdoor footwear sales to $784
million. The big winners for the year included the technical hiking and
outdoor casual footwear categories, which both posted healthy
double-digit increases. Trail shoes posted a high-single-digit increase
for the year. Barefoot footwear, winter boots and light hiking were
the laggards for the year.
Outdoor hardgoods led all growth for
the calendar year, increasing 5.8 percent to $4.67 billion, led by an
18.5 percent increase in sales through the national accounts Internet
channel. Specaily retailer segment outdoor hardgoods sales lagged the
broader market, growing 5.2 percent to $2.02 billion in the 2012
calendar year. Specialty Internet sales were up nearly 10 percent for
the year. The year was driven by double-digit gains in packs &
bags, outdoor electronics and paddlesports. The only significant
negative impact was a low-teens decline in snow sports sales for the
Outdoor Industry Association
Based in Boulder,
Colo., with offices in Washington, D.C., Outdoor Industry Association
(OIA) is the leading trade association for the outdoor industry and the
title sponsor of Outdoor Retailer. OIA supports the growth and success
of more than 4,000 manufacturers, distributors, suppliers, sales
representatives and retailers of outdoor recreation apparel, footwear,
equipment and services. For more information, go to outdoorindustry.org or call 303.444.3353.
The SportsOneSource Group
SportsOneSource Group is a full service market research company
delivering solutions through consumer insight research, retail insight
research and retail point-of-sale trending and analysis. The company
provides the most reliable, timely and comprehensive sports and outdoor
industry information available in the market today. SportScanInfo,
developed by SportsOneSource, is a technology platform that compiles and
disseminates aggregated retail point-of-sale information.
SportsOneSource also publishes the Sports Executive Weekly and The B.O.S.S. Report executive newsletters, along with the SGB and SGB Performance
print publications and their related online, email and digital
products. For more information about The SportsOneSource Group call
303.987.3450 or go to SportsOneSource.com.