The Austrian Skibekleidungsmarke Mäser Austria announces a relaunch and a new sales structure.
Since 2001 are the global distribution rights for the traditional company with an investor from Plettenberg (Sauerland, North Rhine-Westphalia). The former sales manager is no longer with the company. In addition to the commercial director Mario Joseph is now responsible primarily Mark Orzech strategic brand relaunch. The 42-year old marketing expert from North Rhine-Westphalia is a management consultant for many years and also responsible for all sales aspects of the brand Spyder in NRW. Orzechs target for Maeser is to build a new distribution network in DACH, France, Benelux, Scandinavia and Russia.
In Germany and Switzerland, the distribution for selected key accounts will be directly controlled. In Austria, the family is still responsible Koller, tells Maeser. In other countries, the sales through distributors will controlled in North America to be awarded a license. The ordering phase for the upcoming winter collection is already underway and going to 31 March. Deliveries are scheduled to take place in mid to late August. At ISPO (3.-6.2.) Maeser will not be represented.
( German Source Spomo.de )