New products : Patagonia F13 Snow Collection Most Innovative in Co.'s 40-Year History

VENTURA, Calif. (January, 2013) — Patagonia Inc., the outdoor apparel company, will offer it's most advanced Snow collection in the company's 40-year history for the Fall 2013/14 season, featuring new and revised designs built with GORE-TEX® and H2No® Performance Standard fabrics and technologies. With a focus on innovative construction and progressive fit, every Patagonia Snow garment is precisely tooled for performance. F13 also brings an elevated commitment to snow-safety awareness with the inclusion of RECCO® advanced rescue technology in every single Patagonia Snow style. Of environmental significance: 100% of the collection can be recycled through Patagonia's Common Threads Recycling Program, and close to 50% of the collection is made with environmentally-friendly fabrics.

At the top of the line, the ambassador-driven PowSlayer Jacket and Bib have been updated with the next generation of GORE-TEX® Pro laminate, offering a durably waterproof fabric with substantially greater breathability. Fit and design have been updated on the PowSlayer Bib, making this pinnacle product better tailored to the rider's needs. New for F13, the Untracked Jacket and Pant feature functional, clean design with a highly articulated fit for performance and ease of movement when hiking or riding. Built with 3-layer GORE-TEX® nylon fabric with a brushed tricot backer, these pieces are very warm without bulk. The workhorse of the group, the updated Primo Jacket and Pant, is the company's most durable 3-layer kit, revised with updated athlete-inspired fit and styling. Still built with an exclusive 100% recycled GORE-TEX® nylon, it is a great environmental choice as well. The Powder Bowl Jacket and Pant, Patagonia’s most versatile riding kit, has gotten a full overhaul on fit as well as enhanced performance features throughout. Warm, versatile and durable, the updated Rubicon Down and Rubicon Rider Jackets offer 600-fill goose down or 150-g Thermogreen insulation in a waterproof, breathable package with crossover street appeal.

"The F13 season serves as a major step forward for Patagonia Snow," notes Tyler LaMotte, business unit director for snow, "The entire snow line represents the ultimate in wearable equipment for the core user."

Curating a strong women's Snow collection was a primary focus for the F13 season, and to that end one will find innovative construction, a dialed women's-specific fit, and feminine styling. In addition to the Women's Primo, Untracked, Powder Bowl and Rubicon kits, Patagonia will offer the women's-only Untracked Anorak for F13. As the only 3-layer GORE-TEX® snow pullover in the industry, this piece was inspired by the vintage Patagonia "Pneumatic Pullover" and offers snow-specific features such as a low-profile powder skirt, a side-zip for easy on/off and a helmet-compatible hood. Patagonia paid special attention to women's-specific pant fit for F13, and new styles such as the Women's Slim Insulated Powder Bowl Pant and the Women's Insulated Rubicon Pant offer warmth, durability and functionality in an extremely flattering slim-fit.

The Snow collection will be available to consumers in Summer 2013.

To check out Patagonia's female snow ambassadors product-testing the F13 Snow Collection in Portillo, Chile, :

About Patagonia
Patagonia, Inc., based in Ventura, California, is a leading designer of core snow, outdoor, surf and sport-related apparel, equipment, footwear and accessories. The company is noted internationally for its commitment to authentic product quality and environmental activism, contributing over $49M in cash and in-kind donations to date. Incorporating environmental responsibility into product development, the company has, since 1996, used only organically grown cotton in its clothing line. Committed to making its products landfill-free, the company’s entire product line is recyclable through its Common Threads Initiative. The company also advocates corporate transparency through its interactive website, The Footprint Chronicles, which outlines the environmental and social footprint of individual products. Patagonia Snow is a collection of technically innovative ski and snowboard product, featuring pinnacle fabrics, precisely designed, built and tested by the company's team of core athletes and ambassadors. For more information, visit www.patagonia.com.

Jess Clayton, 805-667-4755, jess_clayton@patagonia.com

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