Navico — the world leader in recreational marine electronics and parent company to the Lowrance, Simrad Yachting and B&G brands — announced today a new sales and customer support structure designed to further improve its ability to work with and support its customer segments.
Over a year in development
with countless man-hours of work dedicated to the project, the global
effort is based on discussions with close to a thousand customers and
consumers, and analysis of best practices throughout various industries.
Designed to provide a proprietary ‘voice of the customer’
view across all geographies and channels, Navico’s new structure aligns
sales and customer support personnel with key market segments to ensure
continued improvement servicing customers.
In conjunction with
the new strategic alignment, Navico is implementing several new tools
to enhance communication and responsiveness around customer related
issues and inquiries. The result is improved customer interactions and
speedy inquiry resolution.
'Navico not only entered last year
as the largest marine electronics manufacturer in the world, but we
achieved record sales in 2012 further cementing our top industry
position,' said Leif Ottosson, CEO, Navico.
'Our new ‘go to
market’ approach, based on the results of our surveys, will improve how
we address our customers’ needs and, with an incredible product
portfolio with some fantastic new products in the works, I am confident
that in 2013 and in the years to come, Navico will be an even better
partner to our customers.'
Navico’s new go-to-market strategy
incorporates a wealth of proprietary tools that are specifically
designed to help the company better serve its clients. These and other
tools will continue to be developed and deployed into the marketplace
over the next several months and years to keep Navico at the forefront
of sales technology within the marine industry.
For more information on Navico, or its entire line of Lowrance, Simrad Yachting and B&G marine electronics, please visit www.navico.com