Lids Sports Group is opening a 30,000 square foot pop up shop for the Super Bowl. The shop, the NFL SHOP at Super Bowl Presented by Visa, will be open to the public from Jan. 25 through Feb. 4.
“We are truly excited for this opportunity to make a statement of how
our retail game plan is constantly evolving, and to showcase that we are
able magnify what we do every day in our more than 1,000 Lids and Lids
Locker Room locations to meet Super Bowl fan expectations for years to
come,” said Lids Sports Group President Ken Kocher.
another example of our determination to prove Lids Sports Group is a
major stakeholder in more than just the headwear category.”
specialty retailer and all-inclusive team sports dealer, primarily
known for its headwear stores, has been recently fueling its growth
through a more localized, team-specific storefront banner with product
selections such as jerseys, fan apparel and team-branded novelty items.
looking for a world class leader to help us achieve our retail
objectives for the NFL Experience in New Orleans, LIDS’ offerings and
willingness to push the envelope to provide a unique fan experience
stood out – as is evident in their expanding event retailing efforts,”
said Leo Kane, NFL senior vice president of consumer products. “We are
excited to work with LIDS to deliver to our fans more ways to celebrate
their teams and Super Bowl XLVII.”
The NFL Experience shop will
offer sports enthusiasts a wide variety of officially licensed Baltimore
Ravens, San Francisco 49ers and Super Bowl XLVII apparel and
memorabilia, ranging from the latest fashion trends to on-field gear.
Key NFL SHOP at Super Bowl Presented by Visa retail elements and logistics:
- Player Appearances and Celebrity Interaction Opportunities
- Interactive Features: XBOX Gaming Area, Tailgate Toss, Fathead Photo Booth, and Fitted Test
LIDS Custom Zone: Custom Embroidery, Custom Screen Printing on Jerseys,
Special Event Patches, Personalized Key Chains and Custom Photo
- Limited Edition Product Offerings – Limited Quantities
Shop-in-Shop Partners: Nike, New Era, G-III and Touch by Alyssa Milano,
Fathead, Tervis Tumblers, EA Sports, Mitchell & Ness and ’47 Brand