Sport event : REI and Competitor Group Partner to Promote Adventure and Triathlon Series

REI (Recreational Equipment, Inc.), will become the title partner of the Muddy Buddy Adventure Series in 2013, as well as presenting sponsor of the TriRock Triathlon Series as part of a new three-year partnership with Competitor Group, Inc. (CGI).

“At REI, we are passionate about the outdoors and inspiring others through our educational classes and programs,” said Sally Johnson, REI outdoor programs and outreach manager. “These events encompass the love of adventure that is a cornerstone of our company and customers.”

“REI has a fundamental understanding of our participants and what they love to do and we’re thrilled to have them take such a large role in our multisport category of events,” said John Smith, senior vice president at Competitor Group. “REI really goes beyond gear and apparel and engages in outdoor sports on a participatory level that’s unique for a retailer of their size and influence.”

REI Muddy Buddy series are adventure races that invite teams of two to choose between the traditional REI Muddy Buddy Bike & Run, in which participants switch off running and biking, and the REI Muddy Buddy Run, which keeps teams together as they navigate on foot. Courses are lined with challenging obstacles and creative costumes are encouraged.

Each event’s signature finale involves both teammates crawling through a 50-foot-long mud pit before crossing the finish line together. REI Muddy Buddy is a family friendly event, welcoming kids ages four to 11 to join in the Mini Muddy Buddy. Leading up to the events, REI stores will also host Mud Run, Bike Maintenance and Outdoor Fitness Basics classes taught by REI instructors to help athletes prepare to participate. The event benefits the Prostate Cancer Foundation through their Athletes for a Cure program. For additional information, please visit MuddyBuddy.com.

The TriRock Triathlon Series presented by REI has grown into one of the nation’s premier multisport series, taking place in eight cities across the country in 2013. The triathlon events feature Olympic and Sprint distances with entertainment positioned along the race route, offering a unique race experience unlike anything else the industry has to offer. Participants just testing the waters of the triathlon experience can also sign up as a three-person relay team, taking on either the swim, bike or run component. REI will host educational programs to support participants, including a TriRock class led by triathletes and on-going Triathlon Basics classes led by REI experts.

In both events, participants receive a finishers medal, t-shirt and for those over 21, access to a post-race beer garden.

The TriRock Triathlon Series is organized by Competitor Group, the creators of the Rock ‘n’ Roll Marathon Series. The series started in 2010 in San Diego, the birthplace of triathlon. Over the past two years, the TriRock Series has grown into one of the Nation’s premier multisport series. The triathlon events feature Olympic and Sprint distances with entertainment positioned along the race route. Each event also features a finish line festival with a beer garden, free breakfast, red carpet finish and a post-race concert. TriRock is part of Competitor Group’s larger triathlon platform which includes The Nation’s Triathlon To Benefit The Leukemia & Lymphoma Society, the Philadelphia Insurance Triathlon, and the Toyota SheROX Triathlon Series—reaching more than 20,000 participants collectively in 2012.

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( SportsOneSource Media )