Hedstrom, based in Ashland, OH, has completed the acquisition of the assets of the sporting goods and game company Regent Sports Corporation.
Jim Braeunig, the
President & CEO of Hedstrom said, “I am extremely enthusiastic about
the acquisition of Regent Sports. This acquisition allows us to become a
major player in the Sporting Goods channel by expanding our product
offering through items that feature exciting, well-established brands
with great consumer awareness. We have executed a strategic goal to
serve our retail partners in the area of Sporting Goods, in addition to
the Fitness and Toy markets, with well-recognized brands, such as
Diamond®, Halex®, MacGregor® and Mitre®, along with the BOSU®, Disney®,
Marvel®. Nickelodeon®, and many others properties that we currently
offer. This platform will allow significant organic growth
Regent comes to Hedstrom with an extensive array
of products. As a leading manufacturer of baseball, basketball,
billiards, darts, dartboards, outdoor games, soccer, table games and
tailgate items, Regent Sports has provided children and families with
high-quality sporting goods for over 70 years. Hedstrom is proud to
continue to offer these products to their consumers.
extension to Hedstrom’s already impressive range of products will help
to round out the markets and consumers that Hedstrom serves. The active
nature of all Regent products complements Hedstrom’s existing product
lines in the toy and fitness divisions. Hedstrom plans to leverage its
strong retail and global distribution channels to extend Regent’s
presence in the retail environment.