Business people : Andy Bigford Named Group Publisher of Bonnier’s Mountain Group
“Andy brings three decades of experience in mountain publishing to this group, plus firsthand knowledge of our flagship brand, SKI,” said Bonnier Corp. CEO Dave Freygang. “This market has great potential. And as he’s demonstrated throughout his career, he’ll bring success to the group.”
Previously at the group, Bigford served as Vice President and Editor-in-Chief of SKI from 1996 to 2003. During that time, he moved the magazine from New York City to Boulder, where the title experienced robust growth and broad success, earning more than 20 editorial awards. Bigford also forged strong relationships with marketing partners both inside and outside of the industry. In 2003, he was promoted to General Manager of Warren Miller Entertainment, where he headed up efforts to sign a new title sponsor and strengthen ticket sales.
In 2005, Bigford started his own publishing company and, while working in conjunction with Active Interest Media, served as editor and publisher of EpicLife (formerly Peaks) magazine for eight years. He also rejuvenated the SIA Snow Show Daily as its editor and publisher in 2011 and 2012, and spent four years as an adjunct professor of journalism at the University of Colorado.
“It’s great to be back,” said Bigford. “I’ve been passionate about the Mountain Group titles — and snow sports — my entire life. I look forward to reenergizing the entire group, and positioning the brands as the unrivaled leaders for this sport and lifestyle that we all love.”
SKI is the authority on resorts, equipment and instruction, while Skiing offers information, advice and fresh perspectives on the lifestyle of young-thinking, active skiers. Bonnier Corp.
(www.bonniercorp.com) is one of the largest consumer-publishing groups in the U.S. and is the leading media company serving passionate, highly engaged audiences through magazines, events, digital media and leading-edge products.