In 2012, sales of sporting goods and related services grew around 3% bringing the turnover of the sector to € 9.6 billion (1). This good performance has more to athletic wear to use leisure and fashion of personal equipment.
Converted try:
after a satisfactory year in 2011 (+2%), the year 2012 (+3%) confirms the good health of the sporting goods market in France. This good record falls first in a very strong first quarter (+16%), the rest of the year have submitted more nuanced contours of one month to the next.
Personal equipment: male clientele, running and fitness have taken the market
Equipment side of the person is athletic wear, especially the practice of running and fitness, which has led the market in 2012. This sporty component explains the outperformance of the sector compared to the general trend of textile and footwear in France, respectively, down 2% and stagnant (2). The athletic shoe (3) has been in the spotlight (+4.5%) tall stems, patterns and fabric trend "natural / minimalist" were shown. In textiles (+2%), the cold winter occurred between late January and early-February 2012 was very timely boosted the market, a great summer boosted the swimwear, and the tendency of technical underwear contention compression and continued throughout the year. Both textile shoes in the market in 2012 was particularly taken by the male clientele (after women in 2011).
Material: bike down, ski up
Hardware side, cycle sales, their accessories and equipment of the rider (4) are essentially folded in 2012 (around 4%), however, in reference to a particular historical high in 2011 (+5%). Skis sales, the 2011/2012 season has been the opposite scenario with a rebound of 3.5% in stations compared to -6% from the previous season, a trend that should be supported by a good 2012/2013 season.
Distribution: 10% of Internet
Concerning distribution channels, market growth is the fact specialists (5) that record around 4% growth, and thus reinforce a little more their position vis-à-vis non-specialists (6) in a report now established at 79% market share against 21%. Progression specialists is balanced between its integrated components (7) and associates (8), but with significant differences in performance between brands. Among non-specialists who stand around the dead, supermarkets predominantly food (around 5%) mainly pay the consequences of a sharp decline in cycling.
Finally, in sport as in other consumer sectors, the growth of Internet sales - through sports specialists, generalists platforms, VPC and pure players - is measured in double digits (around 10%) for a estimated market share of 7%, or about € 700 million.
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Source FPS
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