BUSINESS WIRE)–OtterBox®, the global leader in protection for handheld technology, today announced the acquisition of TreeFrog Developments Inc., DBA LifeProof. Founded in 2009 and headquartered in San Diego, LifeProof is an award-winning maker of protective cases and complementary accessories for smartphones and tablets.
Much like OtterBox,
LifeProof is a rapidly growing, multi-million dollar business with a
strong global brand, comprehensive product offering, impressive
intellectual property and thriving company culture. Over the next 30
days, OtterBox will begin incorporating the LifeProof brand
into the OtterBox family. More information about product availability
and alignment will be determined at the completion of the integration.
“The joining of OtterBox and LifeProof is a way to combine two great
brands and provide customers with even more great products, services and
choices for smartphone accessories,” OtterBox CEO Brian Thomas said.
“Both companies are successful because we foster an environment where
everyone takes pride in being part of a culture that knows how to
identify opportunities and grow them quickly. Our goal in this
acquisition is to create more value for our customers than we ever could
have generated while operating individually.”
A key driver for the acquisition is about creating customers who are
passionate about the OtterBox brand. “Our strategy is to utilize our
combined brand momentum, and world-class talent to create a great
customer experience that generates OtterBox brand ambassadors for life,”
Thomas said. “Our customers and our employees are the ones who have the
passion for the brand that allows us to succeed. This passionate spirit
motivates us to build better teams, better companies and ultimately,
better communities. At the end of the day, that is our goal.”
OtterBox employs approximately 650 people worldwide. LifeProof
employed approximately 250 people, who are now members of the OtterBox
family and will remain in their San Diego location for the foreseeable
OtterBox has been a family-owned business since 1998. The financial details and terms of the agreement are confidential.
Based in San Diego, LifeProof designs, manufactures and markets cases
for smartphones and tablets that deliver protection, style and
functionality. LifeProof is built on the idea of giving everyone the
complete freedom and confidence to use their mobile devices in any
environment. Designed to defend against water, dirt, snow, shock and the
hazards of daily life, LifeProof lets consumers use their mobile device
every day, everywhere, and for everything, without worry.
For more information, visit lifeproof.com.
Founded in 1998, OtterBox creates premium technology accessories for
smartphones, tablets and mobile devices. The top mobile device
manufacturers, big box retailers and wireless services providers in the
world value their partnership with OtterBox to increase device sales and
to strengthen their own brand equity. OtterBox works endlessly to
create a strong connection with consumers through first-class customer
service, commitment to premium product quality and constant
OtterBox has been a five-time honoree on the Inc. 500 list of fastest
growing private companies in the US, recognized in the Top 10 by the
Forbes Magazine America’s Most Promising Companies list and is a repeat
honoree in the Great Place to Work annual survey published by FORTUNE
Magazine. The multi-million dollar company has global headquarters in
Fort Collins, Colo. and offices in Boston, San Diego, Cork, Ireland and
OtterBox is the No. 1-selling case for smartphones* and offers an
extensive lineup of screen protectors, cases and other accessories that
enhance various consumer lifestyles.
For more information, visit otterbox.com. We’ve Got Technology Covered.