Verde PR & Consulting formally launched a new events planning and management division: Verde Events. Integrating with existing Verde service divisions in brand communications, marketing, social media/digital and Content Solutions, Verde will now provide event planning, management and execution for a range of projects targeting media as well as consumers.
past decade, Verde has planned a wide variety of events, including press
trips, media suites, store openings, promotional events, races and
expos in North America, Europe and Asia. Verde launched its first event
at Outdoor Retailer in 2003, with the goal of engaging media in an
experiential environment, ultimately giving media practitioners more
perspective about Verde’s client partner brands and products.
agency’s experience gained through years of organizing individual
events for clients as well as larger agency initiatives, coupled with
client demand, made investing in and launching a formalized events
division an obvious next step,” said Kristin Carpenter-Ogden, Verde CEO
and founder. “Experiential events have always been part of Verde’s DNA
and through our Verde Events division launch, we’ve invested in a
seasoned team of pros focused on raising the bar for best-in-class
events for media and end consumers in our markets of focus.”
signature brand communications service approach centers on integration,
which enables Verde to maintain a consistent voice throughout every
point of entry for its clients’ brands and products. Verde’s
experiential events will further build and grow communities of brand
advocates for clients and extend the reach of the messaging and
positioning to new audiences.
“From storytelling to brand
positioning and experiences, our team understands the importance to
curate and empower a brand’s authentic voice,” said Carpenter-Ogden.
“Bringing this voice alive through cleverly planned experiences and
events leaves a lasting, meaningful impression with event participants
ranging from media influencers to brand evangelists to potential new
retailers and consumers.”
Verde’s dedicated events planning
team has the creativity, network, proficiency and integrated promotional
perspective and skill set necessary for all aspects of event planning
and management. Promotion is a key element for event success, and that
ties directly into Verde’s daily work in a variety of different facets
Verde works closely to further brands’ overall
communications and marketing goals, and over the past 12 months, Verde
has organized successful media events in Boulder and New York City. Also
this past year, Verde has planned experiential events on behalf of K2
Skis and Snowboards, Atlas and Tubbs Snowshoes, Ibex, Julbo, Wolverine
and TransRockies Run.
"Verde’s team consists of experts in
outdoor industry communications, including outdoor events,” said Aaron
McConnell, President TransRockies Events. “We were very impressed with
their work on the GORE-TEX® TransRockies Run, where they drove
substantial earned media value around the event and helped us to build a
legendary event brand through vibrant story development and engaged
To learn more about Verde or for information on Verde Events, please contact Kelly Blake, Kelly@verdepr.com.
About Verde PR & Consulting
offices in Jackson, Wyo., Durango and Boulder, Colo., Verde is a
full-service brand communications, public relations, social/digital
marketing, branding, content, event planning and consulting agency, with
an emphasis in sustainability. Verde’s clients are rooted in the active
outdoor lifestyle industries of outdoor, bike, and snowsports, and also
in the consumer electronics, travel, and the Lifestyles of Health and
Sustainability (LOHAS) markets. For more about Verde, visit: http://www.verdepr.com.
Contact: Kelly Blake / Verde PR & Consulting / 970.259.3555 / firstname.lastname@example.org